Exploring the customer's expectation towards shuttle service by KTMB / Noraini Ismail

Ismail, Noraini (2004) Exploring the customer's expectation towards shuttle service by KTMB / Noraini Ismail. [Student Project] (Unpublished)

Abstract

This study will focus on customer's expectation towards shuttle service of KTMB. KTMB main target are those Malaysian working in Singapore. So, this will bring benefits to the consumers itself. The customers will not have to face the city's notorious traffic congestion. Therefore, the consumers will be able to use Shuttle Service as another mode of transport to Singapore. KTMB sees this as a big opportunity to extend its service as well as to capture the potential markets. For this purpose a structured questionnaire will be design to obtain all the relevant information in order to fulfill the research objectives. Actually, KTMB is still waiting for the approval of the Singapore Government.

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
Ismail, Noraini
2002656324
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Sahak, Siti Zaleha
UNSPECIFIED
Subjects: H Social Sciences > HE Transportation and Communications > Passenger traffic (General)
H Social Sciences > HF Commerce > Customer services. Customer relations
Divisions: Universiti Teknologi MARA, Shah Alam > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons) Marketing
Keywords: KTMB, Customer’s, Shuttle service, Transport, Singapore, Malaysia
Date: 2004
URI: https://ir.uitm.edu.my/id/eprint/48256
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