ENT 530 Social Media Portfolio: Lindung Ent. / Hazlin Nadia Chek Wiraman

Chek Wiraman, Hazlin Nadia (2021) ENT 530 Social Media Portfolio: Lindung Ent. / Hazlin Nadia Chek Wiraman. [Entrepreneurship Project] (Unpublished)

Abstract

Lindung Enterprise is a business that offers various designs and colours of mask extenders for those who are looking for comfort and stylishness while wearing their face masks. Mask extenders by Lindung has few collections that the customers could choose to suit their preferences and personality. Those collections consist of Flora collection, Twin Beauties collection, Diva collection, Simple collection, Spiral collection and 2 in 1 collection. These mask extenders are hand-crafted which makes them special and valuable.
Lindung Enterprise’s main target customers are all ladies from teenagers and adult group. This is because the standard length for our mask extenders are suitable for this group of people only. Measurement for kids could only be done if the customers request for special custom. The cotton threads used to make these mask extenders are good in quality. For the 2 in 1 collection, we use coloured plastic beads. Everyone could afford these mask extenders because the price is reasonable and quite low. Lindung Enterprise offers delivery service and allows cash on delivery (COD) payment for people who live around the area of Teluk Intan, Perak.
The base location of this online business is located at Teluk Intan, Perak. The area coverage makes most of the customers come from nearest residential area, healthcare workers and education institution. It allows business to wisely target their potential customers.
Lindung Enterprise is managed by Hazlin Nadia binti Chek Wiraman and assists by Hafizah Azian binti Chek Wiraman whereby Hafizah is responsible for order taking and packaging while Hazlin is responsible for delivering the product to customers, marketing the products and manage the financial of the business. Facebook has been the main marketing platform for the business to promote and advertise all of its hand-crafted mask extenders. For ordering purposes, the link to Hafizah’s Whats App account has been attached to Lindung Enterprise Facebook page.

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