Fundamentals of Entrepreneurship (ENT300) : Feel Hungry? Let’s Ketchup / Alexander Calvin Orin ... [et al.]

For our business opportunity, we have decided to open up a restaurant that serves western food in a shopping mall. There are various types of western food from local and international western cuisine that will mesmerized our customers with the food we prepared. The ingredients of the food we prepare are originally fresh, genuine and halal. Feel Hungry? Let’s Ketchup offers many types of western food from all of the countries in the world that could meet satisfaction for the customers. The customers we aimed are to those who have lower income and wants to eat western food that has an affordable price, for example, are students. Moreover, we also target customers with families and friends.