ENT 530 Social Media Portfolio: Faithfleurbyaisyah_ / Noraisyah Johari

Johari, Noraisyah (2020) ENT 530 Social Media Portfolio: Faithfleurbyaisyah_ / Noraisyah Johari. [Entrepreneurship Project] (Unpublished)


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Faithfleurbyaisyah_ offers a hair care product with affordable price and everyone can have our product. Our target market is those who had hair problems especially women and man that had many problems related to hair conditions. My business located in No 75, Tingkat Zarib 2B, Taman Pinji Mewah, Ipoh, Perak. Our business basically only in online platform which is Facebook. Firstly, we need to register our online business in go-ecommerce to make sure our business been registered in online business platform. To register, we need to fulfill all the information that needed to make our business been registered in a proper way under the goecommerce. Next, we need to create a Facebook page to promote our product that we promote for this social media portfolio. In promoting our business, teaser is important to reveal our new product to our customer. This method is helpful to make sure we can grab attention from our new customer or our regular customer before we introduce the product that we sell. Using so many ways to introduce our hair care product such as video and picture will attract the customer to know more about our product that will be release. We use teaser to introduce a hair care product, countdown the time we reveal our new product and promotion for hair care product from Faithfluerbyaisyah_.Then, we need to create hard sell posting which is a method of advertising or selling that direct approach to promotion and sales. Hard sell posting must follow the technique AIDCA which is A (Attention), I (Interest), D (Desire), C (Conviction), and A (Action). After that, we also need to create soft sell posting which is a method of selling that involves persuading the customer in a gentle way rather than putting a lot of pressure on the customer to buy a product. At the end of this portfolio, I managed to learn more about how to promote product using different ways. I also gain more knowledge about how to use teaser, copywriting hard sell, copywriting soft sell and frequency to promote my product. From this social media portfolio, I managed to conduct a small business online in a proper way that I learn from subject entrepreneurship.


Item Type: Entrepreneurship Project
Johari, Noraisyah
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing
H Social Sciences > HF Commerce > Marketing
T Technology > TT Handicrafts Arts and crafts > Hairdressing, barbering, beauty culture, cosmetology, etc. Including beauty shop practice
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Business and Management
Item ID: 47813
Uncontrolled Keywords: facebook, sales, hair care, shampoo, conditioner, hair care product
URI: https://ir.uitm.edu.my/id/eprint/47813


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  • Bilik Koleksi Harta Intelek, Unit Terbitan Bersiri & Elektronik, PTAR Puncak Alam
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