Technology Entrepreneurship (ENT600) : Hydro Flask / Khairul Nisak Azmi

Azmi, Khairul Nisak (2021) Technology Entrepreneurship (ENT600) : Hydro Flask / Khairul Nisak Azmi. [Entrepreneurship Project] (Unpublished)

Abstract

This is an attempt to know how the theories can be applied to practical situation. As a student in UiTM Cawangan Perlis, it is a part of study for everyone to undergo a case study project. So, for this purpose, I got the opportunity to research a company which manufactured the same product that I want to develop, which is Hydro Flask Company currently based in Switzerland. In the first part of the project report, the general information of the company has been collected. Information is gathered through the Hydro Flask homepage and its annual report respectively. In the second part of the report, contains the specialized subject study. Objective of the project is to work on the background, organizational structure, products and services that Hydro Flask provides. Next, is about the Hydro Flask marketing, business and its operational strategy used by the company to promote their products which we find quite interesting. In this case study, we analyse the strength, weakness, opportunities and threats of the company in real business world by using SWOT analysis. Thus, from the needs and demands from the existing consumers of this company, we analyse and find the solution to overcome and to fulfil their needs and making it as our innovation to be continued in new Product Development task.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email / ID Num.
Azmi, Khairul Nisak
2017116489
Subjects: H Social Sciences > HF Commerce > Business
T Technology > T Technology (General) > Industrial research. Research and development
Divisions: Universiti Teknologi MARA, Perlis > Arau Campus > Faculty of Applied Sciences
Keywords: Hydro Flask ; New Product ; SWOT Analysis
Date: 15 June 2021
URI: https://ir.uitm.edu.my/id/eprint/47549
Edit Item
Edit Item

Download

[thumbnail of 47549.pdf] Text
47549.pdf

Download (255kB)

Digital Copy

Digital (fulltext) is available at:

Physical Copy

Physical status and holdings:
Item Status:

ID Number

47549

Indexing

Statistic

Statistic details