Predictors of intention to use reusable drinking straw: A case study in Selangor / Shahariah Asmuni, Sabariah Yusoff and Nur Liyana Asyiqin Mohd Jafri

Asmuni, Shahariah and Yusoff, Sabariah and Mohd Jafri, Nur Liyana Asyiqin (2021) Predictors of intention to use reusable drinking straw: A case study in Selangor / Shahariah Asmuni, Sabariah Yusoff and Nur Liyana Asyiqin Mohd Jafri. Journal of Emerging Economies & Islamic Research, 9 (2). pp. 88-101. ISSN (e-ISSN): 2289-2559

Download

[thumbnail of 47465.pdf] Text
47465.pdf

Download (399kB)

Abstract

Single-use plastic drinking straws is difficult to recycle and is one of the main causes of water pollution and marine animal destruction. An option for single use drinking straws is reusable ones. This study applies the theory of planned behavior (TPB) to determine the factors affecting the intention to use reusable drinking straw using a survey method in Selangor, Malaysia. Based on an OLS multiple regression result, the study concluded that attitude and perceived behavioral control are significant predictors for the intention to use reusable drinking straws. Government campaigns towards encouraging consumers to use reusable drinking straws should be focused on promoting positive aspects reusable drinking straws and make it accessible and plausible for the consumers to use it.

Metadata

Item Type: Article
Creators:
Creators
Email
Asmuni, Shahariah
shaha154@uitm.edu.my
Yusoff, Sabariah
UNSPECIFIED
Mohd Jafri, Nur Liyana Asyiqin
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HF Commerce > Consumer satisfaction
Divisions: Universiti Teknologi MARA, Shah Alam > Faculty of Business and Management
Journal or Publication Title: Journal of Emerging Economies & Islamic Research
UiTM Journal Collections: UiTM Journal > Journal of Emerging Economies and Islamic Research (JEEIR)
ISSN: (e-ISSN): 2289-2559
Volume: 9
Number: 2
Page Range: pp. 88-101
Official URL: https://doi.org/10.24191/jeeir.v9i2.12739
Item ID: 47465
Uncontrolled Keywords: Reusable drinking straw Intention to use Theory of planned behavior OLS regression
URI: https://ir.uitm.edu.my/id/eprint/47465

ID Number

47465

Indexing


View in Google Scholar

Edit Item
Edit Item