ENT 530 Social Media Portfolio: Emma's Bakery / Nursabrina Johari

Johari, Nursabrina (2021) ENT 530 Social Media Portfolio: Emma's Bakery / Nursabrina Johari. [Entrepreneurship Project] (Unpublished)

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Abstract

The following is a report for a social media portfolio that have been utilized on Facebook for marketing purposes. For this report, the product has been chosen and utilized on Facebook for an online marketing campaign. Emma”s Bakery is the company name which provides and sells the food and beverages on the Facebook pages. The main menu of Emma's Bakery is dessert which is the speciality of the founder which is Sinah Siran. The desert consists of modern and traditional dessert which is mainly for the malaysian people to become the targeted customer. Modern desserts such as cakes, cupcakes, macaron are mostly becoming the main dessert for the younger customer and also for the main events like birthday parties. Meanwhile, the traditional desserts are mostly chosen by the average and older people as it seems to be one of the uniqueness of Malaysia.

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Item Type: Entrepreneurship Project
Creators:
Creators
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Johari, Nursabrina
2018261038
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing
H Social Sciences > HF Commerce > Marketing
T Technology > TX Home economics > Cooking > Baking. Confectionery
T Technology > TX Home economics > Cooking > Baking. Confectionery > Cakes. Cupcakes
T Technology > TX Home economics > Cooking > Baking. Confectionery > Desserts, pies, and puddings. Pastry
Divisions: Universiti Teknologi MARA, Selangor > Puncak Perdana Campus > Faculty of Information Management
Item ID: 47346
Uncontrolled Keywords: Facebook, sales, bakery, dessert, cupcakes, macaron, cakes
URI: https://ir.uitm.edu.my/id/eprint/47346

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  • Bilik Koleksi Harta Intelek, Unit Terbitan Bersiri & Elektronik, PTAR Puncak Alam
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