A study on franchising system at PUMA shop Shah Alam / Azfaniza Aziz

Nowadays, business sector has becoming an ever growing sector in Malaysia. Franchise businesses which have a good future prospects since it is much easier to operate the franchise businesses as compared to other types of businesses. Franchising can be defined as a contractual arrangement between a franchisor and retail franchisee, which allows the franchisee to conduct a given form of business under an established name and according to a given pattern of business. The growth of the franchising can be seen clearly where many of the well known companies are operating using franchise system like Avon, Kentucky Fried Chicken, EON dealers and PUMA itself. This study will look into how the franchisor and franchisee work together in achieving their goals and also to determine customers' perception towards the shop because perception is very subjective whereas customer as an individual tends to interpret something according to their existing belief, attitude and general disposition.