ENT 530 Social Media Portfolio: Cakegenics / Adrina Azhar Kamarudin

Azhar Kamarudin, Adrina (2021) ENT 530 Social Media Portfolio: Cakegenics / Adrina Azhar Kamarudin. [Entrepreneurship Project] (Unpublished)

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Abstract

CAKEGENICS provides a plenty of dessert fresh from our oven for their customers. Our business offer affordable price to our beloved customers. Our target audience are dessert lovers . We know people nowadays really like to try out a new dessert. We do target our customer on specific area because we are in desserts business and we are new in business. We do not have so much manpower to cover all area . Our services can actually be done and deal online and we do not require to have a face-to-face.
The marketing strategy that is used by CAKEGENICS is the lists prices that is provided are so much cheaper than our competitor, also our cakes are freshly bake upon order. Customers satisfaction is our priority. CAKGENICS only owned and work by me and my cousin Nur Amirah bt Azhar. Our business also use Facebook page and Instagram as a platform for us to attract online customers, gain more awareness and generate more sales at once. We will promote CAKEGENICS by doing teaser post, soft sell and hard sell as our sale postings on Facebook and Instagram to promote our services.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
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Azhar Kamarudin, Adrina
2019496176
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing
H Social Sciences > HF Commerce > Marketing
T Technology > TX Home economics > Cooking > Baking. Confectionery
T Technology > TX Home economics > Cooking > Baking. Confectionery > Cakes. Cupcakes
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Art and Design
Item ID: 47241
Uncontrolled Keywords: Facebook, sales, dessert, cakes
URI: https://ir.uitm.edu.my/id/eprint/47241

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  • Bilik Koleksi Harta Intelek, Unit Terbitan Bersiri & Elektronik, PTAR Puncak Alam
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