John Bundle / Muhamad Syafizan Syafiq... [et al.]

Syafiq, Muhamad Syafizan and Usali, Muhammad Farizan and Ibrahim, Muhammad Ridzuan and Wan Mazlan, Wan Muhammad Hafiz (2021) John Bundle / Muhamad Syafizan Syafiq... [et al.]. [Entrepreneurship Project] (Unpublished)

Download

[thumbnail of 47200.pdf] Text
47200.pdf

Download (526kB)

Abstract

We are establishing a store called “John Bundle” intend to start our business. We are selling variety of apparel products. They are categorized as clothing, caps, shoes, belts and bags. Each category we sort by grade. Most category have A and B grade but there is a C grade product. Those products also come in varies material, so our costumer can choose to their personal choice. The price that we charge depends on the category and type of material. Material like leather will cost a lot more than cotton. We do a price survey on different store around our expected location and analyze it. Then, we do our pricing according to those survey, other factors also been considered when we do pricing. All that, so we can compete with our competitors and take advantage of their weakness. We believe that our products will capture people hearts and penetrate the market share soon and later increase our share. This business venture has been established on 22 December 2017 and we only operating with all four of us as a start. We believe that all four of us can cover all the work for now as we know each other capability. Maybe we will need employees to fill positions like salesman, driver, accountant assistant and cashier.
We will be operating at PT 536, Jalan Jambatan Sultan Yahya Petra, Seksyen 17, Kampung Sireh 15050 Kota Bharu, Kelantan. Our competitors are AEON mall, Tesco supermarket and Segark Fashion which located near our store. Their strengths are highly-known for their high- quality products and experienced staff, also they have been established for a long time. The counterpart, their weaknesses are quite expensive products, have limited space and low variety of products.
We intend to introduce our product to our costumer by first, product strategy which are product brand, quality and labelling. Second, price strategy is based on cost and competition. There are factors that affect our pricing such as economic condition, government regulation and consumer group. Third, promotion strategy basically has three ways which are by social media (Facebook and Instagram), printed media (business card and banners).

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email
Syafiq, Muhamad Syafizan
UNSPECIFIED
Usali, Muhammad Farizan
UNSPECIFIED
Ibrahim, Muhammad Ridzuan
UNSPECIFIED
Wan Mazlan, Wan Muhammad Hafiz
UNSPECIFIED
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Abd Latif, Nur Syahira
UNSPECIFIED
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Business education
H Social Sciences > HF Commerce > Business. Business enterprises. General works, treatises, and textbooks
Divisions: Universiti Teknologi MARA, Negeri Sembilan > Kuala Pilah Campus > Faculty of Applied Sciences
Item ID: 47200
Uncontrolled Keywords: John, Bundle, ENT300
URI: https://ir.uitm.edu.my/id/eprint/47200

Fulltext

Fulltext is available at:
  • Bilik Koleksi Intelek | PTAR | Kuala Pilah
  • ID Number

    47200

    Indexing


    View in Google Scholar

    Edit Item
    Edit Item