Factors influencing online purchasing intention among private sector workers in Malaysia / Nini Hartini Asnawi … [et al.]

Asnawi, Nini Hartini and Ramlee, Nur Atiqah Zakiyyah and Abd Rahim, Lina Nadia and Salleh, Nor Fazalina and Ghazali, Norfazlina and Mohd Yussof, Mohamad Nazim (2020) Factors influencing online purchasing intention among private sector workers in Malaysia / Nini Hartini Asnawi … [et al.]. Advance in Business Research International Journal, 6 (2). pp. 30-36. ISSN (e-ISSN): 2462-1838

Download

[thumbnail of 47145.pdf] Text
47145.pdf

Download (175kB)

Abstract

The propose of this research study is to identify for the relationship social media usage and the effectiveness to encourage people to do online purchasing and also their intention to buy. This study focuses on workers from private sector. The literature reviews on the main issues about the power of social media in influencing people with online purchase. Correlation Research is suitable for this research study to find the solution for the problem stated. Therefore, in order to get the significant results and findings, survey research method is applied by distributing a set of questionnaires to the target respondents among private sector workers. There are three research objectives for this research study. The first one is to determine the relationship of ease of use towards intention to buy. Secondly is to examine the influence of usefulness towards intention to buy. Lastly is to analyze the influence of easiness towards intention to buy. 50 set of questionnaires have been distributed to five different departments in the company conducted using descriptive approach and the instrument used is survey questionnaires for data collection purpose. The sampling technique that has been chosen for this research is Simple Random Sampling. Hence, this research study is also explained and reviewed specifically by the researcher based on the data findings at the end of this research. The results of analyses show ease of use and usefulness does influence online purchase intention.

Metadata

Item Type: Article
Creators:
Creators
Email
Asnawi, Nini Hartini
UNSPECIFIED
Ramlee, Nur Atiqah Zakiyyah
UNSPECIFIED
Abd Rahim, Lina Nadia
UNSPECIFIED
Salleh, Nor Fazalina
UNSPECIFIED
Ghazali, Norfazlina
UNSPECIFIED
Mohd Yussof, Mohamad Nazim
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Purchasing. Selling. Sales personnel. Sales executives
H Social Sciences > HF Commerce > Electronic commerce
Divisions: Universiti Teknologi MARA, Shah Alam > Faculty of Business and Management
Journal or Publication Title: Advance in Business Research International Journal
UiTM Journal Collections: UiTM Journal > Advances in Business Research International Journal (ABRIJ)
ISSN: (e-ISSN): 2462-1838
Volume: 6
Number: 2
Page Range: pp. 30-36
Item ID: 47145
Uncontrolled Keywords: Online Purchase Intention, Social Media Usage, Ease of Use, Usefulness, Intention to Purchase
URI: https://ir.uitm.edu.my/id/eprint/47145

ID Number

47145

Indexing


View in Google Scholar

Edit Item
Edit Item