The inclination and challenges of Malay entrepreneurs in food service industry / Jelani Razali … [et al.]

Razali, Jelani and Chong, Leng Fook and Omar, Noraida (2005) The inclination and challenges of Malay entrepreneurs in food service industry / Jelani Razali … [et al.]. [Research Reports] (Unpublished)

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Abstract

This study attempted to identify the factors leading to the inclination of Malay entrepreneurs to the food stall business, their current status and challenges. The study
involved 203 samples which were chosen from the areas under the jurisdiction of DBKU. The respondents were divided into two groups: mobile and permanent.
The study showed that there were 13 factors contributing to the inclination of Malay entrepreneurs to the food stall business. The top 3 factors that they agreed most
were "good cash flow”, “more people eat out nowadays” and “they want to be their own boss”. 64.56% of the respondents needed more than RM2,000 to start their business and 74.13% used personal savings for the start-up capital. The study also revealed that the operators generally did not encounter serious challenges in the foodservice business. 64.24% of the respondents rated the competition as mild.

Metadata

Item Type: Research Reports
Creators:
Creators
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Razali, Jelani
UNSPECIFIED
Chong, Leng Fook
UNSPECIFIED
Omar, Noraida
UNSPECIFIED
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory. Demography
H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification
H Social Sciences > H Social Sciences (General) > Research
Divisions: Universiti Teknologi MARA, Shah Alam > Research Management Centre (RMC) > Institute of Research, Development and Commercialization (IRDC) > Bureau of Research and Consultancy
Item ID: 46992
Uncontrolled Keywords: food service industry , entrepreneurs , research
URI: https://ir.uitm.edu.my/id/eprint/46992

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