ENT 530 Social Media Portfolio: Golden Semperit / Haikal Aiman Balhtiar

Balhtiar, Haikal Aiman (2021) ENT 530 Social Media Portfolio: Golden Semperit / Haikal Aiman Balhtiar. [Entrepreneurship Project] (Unpublished)

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Abstract

The Golden Samperit is a business that sells homemade cookies or “kuih” of the samperit variety. A year ago the business opened as one business venture in an e-commerce format which is a page in Facebook. Throughout its life the business boomed and got several likes and engagements from customers. This Facebook website has created a very helpful data on the engagement processes and who has seen out posts. These also includes single channel revenue and the business’s overall growth. Industry statistics show that sales of samperit and other cookies through the digital space are forecasted to increase during this pandemic. The business competes in a highly fragmented and competitive food market. The pandemic has created demands for deliveries of essentially anything that the customers wanted. Golden Samperit has carefully combined a variety of promotional strategies such as teasers, hard sell and soft sells into a unique marketing mix to gain as much market share as possible. This year it will roll out more e-commerce marketing strategies and campaign based on the idea of samperit in a jar.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
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Balhtiar, Haikal Aiman
2019253588
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty > Malaysia
H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing
H Social Sciences > HF Commerce > Marketing
T Technology > TX Home economics > Cooking > Baking. Confectionery
T Technology > TX Home economics > Cooking > Baking. Confectionery > Cookies
Divisions: Universiti Teknologi MARA, Selangor > Puncak Perdana Campus > Faculty of Information Management
Item ID: 46947
Uncontrolled Keywords: Facebook, sales, semperit, cookies
URI: https://ir.uitm.edu.my/id/eprint/46947

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  • Bilik Koleksi Harta Intelek, Unit Terbitan Bersiri & Elektronik, PTAR Puncak Alam
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