Multiple ways of perceiving and understanding the social networking sites / Dianne Cheong Lee Mei

Cheong, Dianne, Lee Mei (2009) Multiple ways of perceiving and understanding the social networking sites / Dianne Cheong Lee Mei. Journal of Media and Information Warfare, 2. pp. 89-104. ISSN 1985-563X

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Abstract

The characteristics of online communities may vary based on the quality or depth of their social relationship that members form with other individuals within the digital environment, mutual goals, and shared interests (Bagozzi & Dholakia, 2002). It is clearly recognized that community members who are active in and passionate about sharing their views on topics, products, and companies are the driving force behind the online community’s value (Cothrel, 2000). Williams and Cothrel (2000) have noted that fostering personal connections among members and encouraging communication and a supportive environment as good practices in online communities. Similarly, Ridings and Gefen (2004) found information exchange and social support to be the two most popular reasons for joining an online community

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Item Type: Article
Creators:
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Cheong, Dianne, Lee Mei
UNSPECIFIED
Subjects: H Social Sciences > HM Sociology > Groups and organizations
H Social Sciences > HM Sociology > Groups and organizations > Social groups. Group dynamics
H Social Sciences > HM Sociology > Groups and organizations > Social groups. Group dynamics > Social networks
H Social Sciences > HM Sociology > Groups and organizations > Neighborhoods. Community life
Divisions: Universiti Teknologi MARA, Shah Alam > Faculty of Communication and Media Studies
Journal or Publication Title: Journal of Media and Information Warfare
UiTM Journal Collections: UiTM Journal > Journal of Media and Information Warfare (JMIW)
ISSN: 1985-563X
Volume: 2
Page Range: pp. 89-104
Item ID: 46913
Uncontrolled Keywords: Online communities, social networking site, digital environtment
URI: https://ir.uitm.edu.my/id/eprint/46913

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46913

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