Maintaining the survival of Malaysian SMEs during covid-19 outbreak: challenges and suggestion for management / Amizahanum Adam, Roshidi Hassan and Hasnida Abdullah

Adam, Amizahanum and Hassan, Roshidi and Abdullah, Hasnida (2021) Maintaining the survival of Malaysian SMEs during covid-19 outbreak: challenges and suggestion for management / Amizahanum Adam, Roshidi Hassan and Hasnida Abdullah. ASEAN Entrepreneurship Journal (AEJ), 7 (1). pp. 27-33. ISSN 2637-0301 (e-ISSN)

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Abstract

The Covid-19 pandemic has brought a new phenomenon to human health and development across the globe. This unfavourable scenario is also a trigger to the world economic crisis, after the September 11 attack and the global financial crisis in 2001 and 2008 respectively. The impact of the outbreak has severely affected business owners particularly the small and medium entrepreneurs. This paper provides the setting of those considered as small and medium business organisations. Due to its unique characteristics, precisely in terms of size and capital, these small and medium enterprises are heavily affected in maintaining their businesses and surviving financially. Business challenges include government’s policy on movement control order, shortage of cash flow and outdated marketing strategies which make these business owners’ struggle to persist during the outbreak. This paper offers a few recommendations to be considered by those entrepreneurs during the period of the pandemic as well as in the recovery process. The suggestions comprise a demand to enhance technology-related skills and knowledge among members of the business, adopting technology as part of business strategy and tools, and engaging a technology-based marketing approach. It is expected that a proper process of transformation in the business operations could help those small and medium entrepreneurs to maintain their survival and sustainability in the market.

Metadata

Item Type: Article
Creators:
Creators
Email
Adam, Amizahanum
amiza592@uitm.edu.my
Hassan, Roshidi
roshidih@uitm.edu.my
Abdullah, Hasnida
hasni215@uitm.edu.my
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Forecasting
H Social Sciences > HD Industries. Land use. Labor > Risk management. Risk in industry. Operational risk
H Social Sciences > HF Commerce > Success in business. Performance
Divisions: Universiti Teknologi MARA, Shah Alam > Malaysian Academy of SME and Entrepreneurship Development (MASMED)
Journal or Publication Title: ASEAN Entrepreneurship Journal (AEJ)
UiTM Journal Collections: UiTM Journal > ASEAN Entrepreneurship Journal (AEJ)
ISSN: 2637-0301 (e-ISSN)
Volume: 7
Number: 1
Page Range: pp. 27-33
Official URL: https://aej.uitm.edu.my/view-issue.php?vid=12
Item ID: 46906
Uncontrolled Keywords: Small and medium enterprise, Covid-19, technology
URI: https://ir.uitm.edu.my/id/eprint/46906

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46906

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