Impact of service quality and student satisfaction among degree students in UiTM Seremban 3 / Muhammad Noor Syafiq Saimin

This study addressed three main purposes, which are; (1) to investigate the significant difference between service quality dimensions based on gender; (2) to determine the significant difference factors contributing students' satisfaction based on gender; and (3) to analyze the relationship between service quality and students' satisfaction toward degree student in UiTM Seremban 3. The 36 items of questionnaire in service quality. and 6 items in student satisfaction was administered among (N = 180) degree student. The primary finding of this study supported that service quality will influence student
satisfaction. The result of Independent sample t-test indicated that there were no significant between service quality dimensions based on gender. Then, the researcher has used Independent sample t-test to determine the overall student satisfaction based on gender. The finding show that there were no significant between student satisfaction influencing by gender (t (1,179) = -.806, p = .422). Additionally, the result of Pearson Correlation analysis as to determine the relationship between service quality and student satisfaction indicate were r = .483 (positive strong correlation) and p-value <0.05 (significant). The researcher concluded there were his relationship between these variables.