Measuring the customers satisfaction level toward the Singapore Chicken Rice Restaurant in Kuching / Sedik Mezani

Mezani, Sedik (2013) Measuring the customers satisfaction level toward the Singapore Chicken Rice Restaurant in Kuching / Sedik Mezani. [Student Project] (Unpublished)

Abstract

Customer satisfaction is indispensable in determining the direction and duration of an opportunity business firm in the market. Cultivating customer satisfaction can lead to increased sales and customer share, lower costs and higher prices (Reichiheld and Teal 1996; Zeithaml, Berry and Parasuraman, 1996). Satisfaction of customer cannot be determined if there is no customer and product or service involve in the process.According to my observation, Singapore Chicken Rice Restaurant definitely have its own customer that is so loyal to their restaurant despite the competition with other restaurants are very intense at all. What factors cause customer feel satisfy on the Singapore restaurant? With the awareness, I have decided to do a little research on Singapore Chicken Rice Restaurant to measuring the factors of customer satisfaction toward Singapore Chicken Rice restaurant in Kuching.

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Item Type: Student Project
Creators:
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Email / ID Num.
Mezani, Sedik
2010160837
Subjects: H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification
H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HF Commerce > Consumer satisfaction
Divisions: Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons.) (Marketing)
Keywords: Customer satisfaction , Singapore Chicken Rice , food, restaurant
Date: June 2013
URI: https://ir.uitm.edu.my/id/eprint/44373
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