Scubatex resources diving into window of opportunities / Yasmin Kamall Khan, Azlin Shafinaz Arshad and Zanariah Zainal Abidin.

Kamall Khan, Yasmin and Arshad, Azlin Shafinaz and Zainal Abidin, Zanariah (2020) Scubatex resources diving into window of opportunities / Yasmin Kamall Khan, Azlin Shafinaz Arshad and Zanariah Zainal Abidin. ASEAN Entrepreneurship Journal (AEJ), 6 (SI). pp. 19-24. ISSN 2637-0301 (e-ISSN)

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Abstract

This case study is about Scubatex Resources, Malaysia SME, founded in 2007 as a new firm in Asia's scuba diving industry. Scubatex was founded by Mastura Abdul Manap, an engineer by profession but possessing a deep passion for diving. Mastura started the business as a distributor of scuba diving equipment with the help of her husband. Both Mastura and her husband have worked tirelessly for the first two years, growing the business by leaps and bound. She registered Scubatex Resources as a private limited company (Sdn Bhd) in 2009 to become an established and respected firm in Malaysia's scuba diving industry. Although the risks and challenges involved in investing in the scuba industry are significant, there is always the opportunity for the company to be more flexible and focus on niche markets. The company has far greater growth potential in the industry.

Metadata

Item Type: Article
Creators:
Creators
Email
Kamall Khan, Yasmin
yasmin@uitm.edu.my
Arshad, Azlin Shafinaz
azlinshafinaz@uitm.edu.my
Zainal Abidin, Zanariah
zanar863@uitm.edu.my
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Intellectual capital. Creative ability in business
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > New business enterprises
Divisions: Universiti Teknologi MARA, Shah Alam > Malaysian Academy of SME and Entrepreneurship Development (MASMED)
Journal or Publication Title: ASEAN Entrepreneurship Journal (AEJ)
UiTM Journal Collections: UiTM Journal > ASEAN Entrepreneurship Journal (AEJ)
ISSN: 2637-0301 (e-ISSN)
Volume: 6
Number: SI
Page Range: pp. 19-24
Item ID: 44082
Uncontrolled Keywords: Scuba dive, Opportunity, Asia
URI: https://ir.uitm.edu.my/id/eprint/44082

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44082

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