Case Study : Siti Binti Dahlan Enterprise / Norhijrah Che Mohamed Nizam

Che Mohamed Nizam, Norhijrah (2020) Case Study : Siti Binti Dahlan Enterprise / Norhijrah Che Mohamed Nizam. [Entrepreneurship Project] (Unpublished)


This study important to gives a chance to learn the details of the company which is Siti Bt Dahlan Enterprise. The purpose of rempeyek business being chosen and the main reason to improve the business’s problem can be known in this case study.
The next part of the case study involves the detailed subject study. The objective need to work based on background, organizational structure, product description and technology that Kak Siti Rempeyek business offers. Thus, there are many chances to study about rempeyek as well as in business, marketing and operational strategy.
Furthermore, the SWOT analysis is used which is the strength, weakness, opportunities and threats of the company in real business. Furthermore, based on demand and needs from customers in this business, the solution and recommendation have been analysed to make rempeyek as a good product.


Item Type: Entrepreneurship Project
Email / ID Num.
Che Mohamed Nizam, Norhijrah
Email / ID Num.
Thesis advisor
Nik Muhammad Naziman, Yusrina Hayati
Subjects: H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business
H Social Sciences > HF Commerce > Business communication. Including business report writing, business correspondence
T Technology > TX Home economics > Cooking
T Technology > TX Home economics > Food service
Divisions: Universiti Teknologi MARA, Kelantan > Kota Bharu Campus > Faculty of Computer and Mathematical Sciences
Keywords: Siti Binti Dahlan Enterprise, rempeyek business and Bumiputera Business
Date: 16 November 2020
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