Purchasing behaviour on halal food products during movement control order (MCO): quantitative evidence from covid-19 pandemic / Sharifah Zannierah Syed Marzuki … [et al.]

Syed Marzuki, Sharifah Zannierah and Abdullah, Hasni and Ab. Halim, Roslilee and Buyong, Siti Zahrah and Zreik, Mohamad (2020) Purchasing behaviour on halal food products during movement control order (MCO): quantitative evidence from covid-19 pandemic / Sharifah Zannierah Syed Marzuki … [et al.]. ASEAN Entrepreneurship Journal (AEJ), 6 (2). pp. 16-21. ISSN 2637-0301 (e-ISSN)

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Abstract

Public health issue on Coronavirus Disease (COVID-19) does not hinder Muslim followers from maintaining their religious conformance to Islamic Dietary Law when purchasing for halal food. To them, only food deemed as halal is fit for consumption. This study uses descriptive analysis to investigate mean readings to the predictive variables. A sample of 331 Muslim respondents have answered an online survey during Movement Control Order (MCO) that started on March 18, 2020 in Malaysia. Quantitative evidence shows that respondents are very particular and want to ensure that the food products they will consume come from halal sources. In addition, they do not tolerate with consumer products without the halal logo. The study concludes with a discussion on the importance of religiosity, access, supplies, halal certification and halal logo in a Muslim purchasing behaviour during the global crisis of the current pandemic of COVID-19.

Metadata

Item Type: Article
Creators:
Creators
Email
Syed Marzuki, Sharifah Zannierah
szannierah@uitm.edu.my
Abdullah, Hasni
hasniabd@uitm.edu.my
Ab. Halim, Roslilee
roslilee@uitm.edu.my
Buyong, Siti Zahrah
siti280@uitm.edu.my
Zreik, Mohamad
mohamadzreik1@gmail.com
Subjects: H Social Sciences > HF Commerce > Purchasing. Selling. Sales personnel. Sales executives
Divisions: Universiti Teknologi MARA, Shah Alam > Malaysian Academy of SME and Entrepreneurship Development (MASMED)
Journal or Publication Title: ASEAN Entrepreneurship Journal (AEJ)
UiTM Journal Collections: UiTM Journal > ASEAN Entrepreneurship Journal (AEJ)
ISSN: 2637-0301 (e-ISSN)
Volume: 6
Number: 2
Page Range: pp. 16-21
Item ID: 43964
Uncontrolled Keywords: Halal, Purchasing, Movement Control Order
URI: https://ir.uitm.edu.my/id/eprint/43964

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43964

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