Impact of age differences on shopping mall behaviour / Nur Liyana Mohd Yusoff

Mohd Yusoff, Nur Liyana (2016) Impact of age differences on shopping mall behaviour / Nur Liyana Mohd Yusoff. [Student Project] (Unpublished)

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Abstract

This paper is to understand differences between age shopping behaviour toward shopping malls. The reason this study conducted by researcher is to give more information for manager or marketer to provide better quality of service for today, tomorrow and future by analyzing their customer behaviour toward 7 dimension of shopping malls. In term of consumer perspective this research will apply their experience about shopping malls and help the researcher to complete the data. This study also help researcher to gain their knowledge and improve their communication skill.

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Item Type: Student Project
Creators:
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Mohd Yusoff, Nur Liyana
2013712871
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Divisions: Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Business and Management
Programme: Bachelor Degree in Business Administration (Hons)
Item ID: 43754
Uncontrolled Keywords: shopping mall, shopping behaviour
URI: https://ir.uitm.edu.my/id/eprint/43754

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