The relationship between market orientation and organizational performance among micro businesses in the food industry at Desa Ilmu Samarahan / Marta Irang

Irang, Marta (2016) The relationship between market orientation and organizational performance among micro businesses in the food industry at Desa Ilmu Samarahan / Marta Irang. [Student Project] (Unpublished)

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Abstract

The research on the relationship between market orientation and organizational performance has become a crucial topic among the researchers in previous years. Unfortunately, there is still little of research conducted on this topic in the food industry in Sarawak and there are differences of opinion from the previous research. This research addresses the relationship between Market Orientation and Organizational Performance among Micro Businesses in the food industry at Desa llmu Samarahan according to the literature review developed four hypotheses that can be tested in the research. The descriptive research design has undertaken and 60 respondents were in the sample. After distributed the questionnaire, there were 54 questionnaires were returned and completed. The data analyzed by using SPSS software version 16.0. The results show that all variables are positively correlated and able to measure the Organizational Performance- While, Social Benefit Orientation has the highest influence on Organizational Performance. The recommendation from respondents was discussed based on their answer at section C in questionnaires. Most of them suggested they have to focus more toward customer orientation.

Metadata

Item Type: Student Project
Creators:
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Irang, Marta
2014612828
Subjects: H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification
H Social Sciences > HF Commerce > Business societies
Divisions: Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration With Honours (Marketing)
Item ID: 43745
Uncontrolled Keywords: market orientation,organizational performance, research,food industry, Kota Samarahan
URI: https://ir.uitm.edu.my/id/eprint/43745

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