Consumer's behaviour towards online shopping : A case study for Majlis Bandaraya Melaka Bersejarah employees / Nurazimah Azman

Azman, Nurazimah (2016) Consumer's behaviour towards online shopping : A case study for Majlis Bandaraya Melaka Bersejarah employees / Nurazimah Azman. [Student Project] (Unpublished)

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Abstract

The purpose of this research is about consumer's behaviour towards online shopping. The most importance point is to investigate about the relation With price, quality, ease of use service and assurance that influences consumer online shopping satisfaction that leads to repurchase buying behaviour. The target respondents of this study were 278 of respondent who bought online product or service. The secondary data were used in this study to gain information, 278 sets of questionnaire have been distributed to the respondent, In this study, a researcher using a SPSS version 22 for analyse their data given by their respondents, This report represents about the introduction view, the literature review. research methodology. findings and their interpretations of a recommendations, a conclusions and for bibliography.

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Item Type: Student Project
Creators:
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Azman, Nurazimah
2013778981
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Divisions: Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration With honours Marketing
Item ID: 43710
Uncontrolled Keywords: Online shopping , Majlis Bandaraya Melaka Bersejarah
URI: https://ir.uitm.edu.my/id/eprint/43710

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