Sense-making approach in determining information seeking and usage : case study in health communication / Ismail Sualman and Rosni Jaafar

Sualman, Ismail and Jaafar, Rosni (2011) Sense-making approach in determining information seeking and usage : case study in health communication / Ismail Sualman and Rosni Jaafar. Journal of Administrative Science, 8 (1). pp. 1-15. ISSN 1675-1302

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Abstract

Communication research view communication as a process of transferring information from the source to the receiver to influence an individual’s behavior. The focus of past research have been on the transmission of information involving the media and not on the relevancy of information needed by individuals. The aim of this
research is to study communication as information seeking efforts. Therefore, one of the objectives of the research is to look at factors influencing the needs and usage of health communication among the public. The research utilizes the sense-making approach as its theoretical framework. In general, the research indicates significant relationships between situational factors and efforts toward fulfilling
information needs and information seeking. The research findings differ from the traditional communication research approaches which mostly focus on the effect of information on individuals. This research strongly indicates that individuals who face a health situation will actively seek relevant information to overcome their health predicaments.

Metadata

Item Type: Article
Creators:
Creators
Email
Sualman, Ismail
ismail_su61@yahoo.com
Jaafar, Rosni
rosnijfr@yahoo.com
Subjects: H Social Sciences > H Social Sciences (General) > Research
H Social Sciences > H Social Sciences (General) > Research > Methodology
Divisions: Universiti Teknologi MARA, Shah Alam > Faculty of Administrative Science and Policy Studies
Journal or Publication Title: Journal of Administrative Science
UiTM Journal Collections: UiTM Journal > Journal of Administrative Science (JAS)
ISSN: 1675-1302
Volume: 8
Number: 1
Page Range: pp. 1-15
Official URL: https://jas.uitm.edu.my/index.php/14-archieve-2015...
Item ID: 43696
Uncontrolled Keywords: sense-making; health communication; information seeking; media; behavior
URI: https://ir.uitm.edu.my/id/eprint/43696

ID Number

43696

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