Members' perceptions towards improving the performance of the area farmers organisation / Taha Zakaria

The study presents an analysis using the McKinsey Seven S Model on seven aspects of measuring an organization performance in order to help us understand and identify the management weakness of the Area Farmers Organisation CAFO). The study highlights the AFO management's characteristics as seen by members of the organization and to find out whether the seven ss or antecedentsl shared values, structure, system, skill, staff and style are properly aligned, interconnected. and working together.The study discusses elements Of external examination by the members that influence and possibly impacted the AFO Operational effectiveness. Though there exist many similarities of opinions and suggestions by members on the various aspects of AFO management. however. the differential inter-group behavioral dynamics led to differences in ways at interpreting the problems and finding solution to the problems With the increasing importance of agriculture in the country under the present Prime Minster of Malaysia. Dato Seri Abdullah Ahmad Badawi the relative importance of the AFO is on the increase. The study is relevant for every stage of developing AFO strategies and programs and any activities associated with the development of the Area Farmers Organisation