Consumer interaction behavior, interaction expectation, trust and purchase intention : An empirical study on social media consumer / Hafiedah Afiqah Ishak

Ishak, Hafiedah Afiqah (2016) Consumer interaction behavior, interaction expectation, trust and purchase intention : An empirical study on social media consumer / Hafiedah Afiqah Ishak. [Student Project] (Unpublished)

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Abstract

Malaysia has been nominated as one of the highest internet users in the world. The use of social media create changes of the consumers way of thinking through emotions, needs, wants and demands that can influence the purchase intention. This research is to to explore a study on the relationship between social media interaction behavior, interaction expectation, and trust with purchase intention. The results of literature review analysis shows that 1) interaction expectation, 2) interaction behavior 3) trust and 4) purchase intention has relationship with each other. The target of this study is to working people and university student in Miri and Kota Samarahan, Sarawak- The result showed that all variables are reliable and have significant relationship with purchase intention.

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Item Type: Student Project
Creators:
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Ishak, Hafiedah Afiqah
2014665664
Subjects: H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HF Commerce > Consumer satisfaction
Divisions: Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration with Honours
Item ID: 43538
Uncontrolled Keywords: marketing perspective, customer behavior, research
URI: https://ir.uitm.edu.my/id/eprint/43538

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