The impact of nonverbal communication nonverbal communication made by customers of Manhattan Fish Market on the waiters of Sunway Velocity outlet / Mainur Diana Meor Wazir... [et al.]

Meor Wazir, Mainur Diana and Marzuki, Azri and Mohd Razmin, Ainul Natasha and Mohd Zaidi, Nur Izatul Amira (2018) The impact of nonverbal communication nonverbal communication made by customers of Manhattan Fish Market on the waiters of Sunway Velocity outlet / Mainur Diana Meor Wazir... [et al.]. [Student Project] (Unpublished)

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Abstract

Nonverbal communication has been used since before verbal communication was born. In today's world, we use it ever so often especially waiters at restaurants when explaining the menu to customers. Past research on the topic indicate that nonverbal communication in service providers can help understand what customers want. A total of six (6) informants were sampled from Manhattan Fish Market, Sunway Velocity outlet. They were evaluated on the impact nonverbal communication has on their job and the challenges they face with foreign customers that do not otherwise, understand our language. The results of the study indicate that nonverbal cues are very important and very useful in communicating with foreign customers. Hand gestures, sign language and the use of basic kinesics were seen to have the most impact in doing their job. The current study looks at the vast use of nonverbal communication in our everyday life. It is highly hoped that the information gathered may also help future service providers to enhance the customer experience.

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Item Type: Student Project
Creators:
Creators
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Meor Wazir, Mainur Diana
UNSPECIFIED
Marzuki, Azri
UNSPECIFIED
Mohd Razmin, Ainul Natasha
UNSPECIFIED
Mohd Zaidi, Nur Izatul Amira
UNSPECIFIED
Subjects: H Social Sciences > HM Sociology > Social psychology > Social perception. Social cognition
H Social Sciences > HM Sociology > Social psychology > Interpersonal relations. Social behavior
H Social Sciences > HM Sociology > Social psychology > Social influence. Social pressure
H Social Sciences > HM Sociology > Deviant behavior. Social deviance
Divisions: Universiti Teknologi MARA, Negeri Sembilan > Rembau Campus > Faculty of Communication and Media Studies
Programme: Diploma in Communication and Media Studies
Item ID: 36965
Uncontrolled Keywords: impact, nonverbal communication, customers, Manhattan Fish Market, waiters, Sunway Velocity outlet,
URI: https://ir.uitm.edu.my/id/eprint/36965

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