Customer satisfaction towards service quality in fast food restaurants / Siti Nur Zuraida Mas Wan & Nurul Aryani Jafri

Mas Wan, Siti Nur Zuraida and Jafri, Nurul Aryani (2017) Customer satisfaction towards service quality in fast food restaurants / Siti Nur Zuraida Mas Wan & Nurul Aryani Jafri. [Student Project] (Unpublished)

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Abstract

This undergraduate project is about customer satisfaction towards service quality in fast food restaurant. Fast food restaurant has become a highly revenue generated industry and rapidly growth in all over the world. Quality of service plays a vital role to make the customers happy and insists them to revisit the restaurant. This research was carried out to discuss factors that influence customer satisfaction in fast food restaurant and also determine the most factors that more significant to influence customer satisfaction in fast food restaurant. From this research, the fast food restaurant may know how to enhance customer's satisfaction and make them loyal and also how to increase their revenue by improving service quality.

Metadata

Item Type: Student Project
Creators:
Creators
Email
Mas Wan, Siti Nur Zuraida
2014626832
Jafri, Nurul Aryani
2014288614
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Ahmad Shariff, Siti Nor Fadillah
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Consumer satisfaction
H Social Sciences > HF Commerce > Consumer satisfaction > Malaysia
H Social Sciences > HF Commerce > Customer services. Customer relations
Divisions: Universiti Teknologi MARA, Terengganu > Dungun Campus > Faculty of Hotel and Tourism Management
Programme: Bachelor Of Science (Hons) In Foodservice Management
Item ID: 36961
Uncontrolled Keywords: Service Quality ; Customer Satisfaction ; Fast Food Restaurant
URI: https://ir.uitm.edu.my/id/eprint/36961

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