Resellers’ evaluation of TM consumer resellers training in meeting sales competency compliance requirements at Telekom Malaysia Berhad, Sarawak / Hawel Nyured... [et.al]

Nyured, Hawel and Nawawi, Nurerawady and Nawi, Rozita (2017) Resellers’ evaluation of TM consumer resellers training in meeting sales competency compliance requirements at Telekom Malaysia Berhad, Sarawak / Hawel Nyured... [et.al]. Masters thesis, Universiti Teknologi MARA Cawangan Sarawak.

Abstract

The purpose of this study is to evaluate the TM Consumer Resellers Training by Telekom Malaysia Berhad in Sarawak in the context of sales competency compliance requirements. This study aims to evaluate the training at reaction, learning, behaviour and result level as per Kirkpatrick Model for training evaluation. Utilizing the survey approach, the study consisted of 32 Resellers and 13 Reseller Principals as respondents which is the whole population of Resellers and Reseller Principals in Sarawak. The results of the study indicated that the Resellers were highly satisfied with the training programme. They have gained more knowledge on sales competency compliance, reported better sales competency compliance behaviours and work results after attending the training programme. Therefore, recommendations include to continue the TM Consumer Resellers Training programme in Sarawak as well as ensuring that the learning environment and working environment arc conducive towards the Resellers for them to show more improvements in meeting sales competency compliance requirements from TM. Training evaluation also has to be planned and implemented completely following the implementation of such training programme. Sales competency compliance is important for TM for the purpose of maintaining a good reputation and service quality as Resellers represent their company and product when performing sales for TM.

Metadata

Item Type: Thesis (Masters)
Creators:
Creators
Email / ID Num.
Nyured, Hawel
2014725133
Nawawi, Nurerawady
2014129837
Nawi, Rozita
2015494512
Subjects: H Social Sciences > HD Industries. Land use. Labor > Labor. Work. Working class
Divisions: Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Arshad Ayub Graduate Business School (AAGBS)
Programme: Master in Business Administration
Keywords: TM Consumer Resellers Training, Telekom Malaysia Berhad, Kirkpatrick Model, Training Evaluation
Date: July 2017
URI: https://ir.uitm.edu.my/id/eprint/36844
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