KP Fry Enterprise / Aiman Hafiz Zahari... [et al.]

Zahari, Aiman Hafiz and Hamzah, Siti Nadia and Rahim Shah, Bibi Nur Syamierah and Amir Haszuwanni, Mohd Aidilfarez (2020) KP Fry Enterprise / Aiman Hafiz Zahari... [et al.]. [Entrepreneurship Project] (Unpublished)


We are making a product which is called Korean spicy chicken. We are producing
spicy fried chicken with variety in the level of spiciness which is mild, medium and hot. Our
product is targeted towards the food enthusiast all over the country.
The price that we charge for our product is RM 10 per unit. This price is pretty low
compared to our competitors' product. This is because most of the restaurant that sell similar
product focus on a fine dining experience, while our shop is focused on the fast food style.
Our company is located at 152, Jalan Dato Bandar Tunggal ,Bandar Seremban, 70000
Seremban, Negeri Sembilan. Our competitors are Nanda and Dubuyo. Our competitors have
the following strength which is being well known among the foodies and their shop are made
to look like a real Korean restaurant. This made the people feels like they are in Korea
whenever they eat there because of the scenery of the shop itself. However, they have their on
weakness, which is being being a bit expensive.
We intend to introduce our product through the product attributes, trade name, brand
name, packaging, labeling and warranty and also after sale service. Second, price strategy are
based on cost and based on what price that the competitors put. Besides that, we also use
promotion strategy such as banner and signboard. Other than that, we also use electronic
media to spread the information about our product. For example, Instagram, Facebook,
Twitter and Whatsapp.
Furthermore, we also do offline marketing strategy. We will spread out at a few area
to gives out flyers about our product. We also rely on word-of-mouth marketing.


Item Type: Entrepreneurship Project
Email / ID Num.
Zahari, Aiman Hafiz
Hamzah, Siti Nadia
Rahim Shah, Bibi Nur Syamierah
Amir Haszuwanni, Mohd Aidilfarez
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Business
Divisions: Universiti Teknologi MARA, Negeri Sembilan > Kuala Pilah Campus > Faculty of Applied Sciences
Keywords: KP Fry Enterprise, ENT300
Date: 2020
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