Borneo Manga Cafe / Arviana Modolpop... [et al.]

Annuar, Khairul Kaspul and Jamuri, Sherlliecadelora Veronella and Murphy, Nadia and Isyam, Mohd Faiznor and Salim, Muhd Safian and Modolpop, Arviana (2016) Borneo Manga Cafe / Arviana Modolpop... [et al.]. [Entrepreneurship Project] (Unpublished)

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Abstract

"EVERY SPACE IS MEANINGFUL, YOUR PRIORITY IS OUR DESIRE" is Borneo Manga
cafe's tagline. Borneo Manga Cafe (BMC) is service type of business founded as of 17111
December 2016 to be ONE of the leading BUMIPUTRA conceptual cafe management in
Malaysia and in the region also providing efficient and effective services to our customers.
Despite many conceptual cafe in Malaysia, ours inspired by the Manga or Anime a Japanese
animation characters and stories.
Borneo Manga Cafe provides latest Manga for the "otaku" or anime lover and others to read
for free while enjoying our delicious signature dishes and beverages which is "Poprasik" and
mocktails with affordable low prices and more importantly served halal. Other than that, we
also entertain them with karaoke and busking on weekend's night which is on Sunday, 8 pm
- 11 pm and Saturday 8 pm - 11 pm respectively. Borneo Manga Cafe expected that in the
future this cafe will be one of Kota Kinabalu main attraction to tourists and local citizen and
will be visited often because we plan to celebrate Malaysian's festive seasons with mixed
theme concept of anime.
Our target market includes tourist and teenagers. The total addressable market is RM 4,
800,000. Borneo Manga cafe is pre-revenue but is gaining meaningful traction with
customer. Based on this plan, Borneo Manga Cafe projects that it will be able to capture at
least 46% of this market over the next 2 years.
Our competition comprised of Nunpat, Hardrock cafe, and Starbucks. Borneo Manga Cafe
competitive advantages lies in it freshness, uniqueness of the concept and much more cheaper prices of products.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email
Annuar, Khairul Kaspul
2013593701
Jamuri, Sherlliecadelora Veronella
2013755097
Murphy, Nadia
2013900281
Isyam, Mohd Faiznor
2013113905
Salim, Muhd Safian
2013395075
Modolpop, Arviana
2013922701
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Decision making
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification
Divisions: Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Accountancy
Item ID: 35855
Uncontrolled Keywords: Business plan; Business management; Entrepreneurship
URI: https://ir.uitm.edu.my/id/eprint/35855

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