Research on toothbrush trees leading to the social, environmental and business ideas / Ibtisam Abdul Wahab, Hannis Fadzillah Mohsin and Ayla Farihah Ibrahim

Abdul Wahab, Ibtisam and Mohsin, Hannis Fadzillah and Ibrahim, Ayla Farihah (2020) Research on toothbrush trees leading to the social, environmental and business ideas / Ibtisam Abdul Wahab, Hannis Fadzillah Mohsin and Ayla Farihah Ibrahim. Journal of International Business, Economics and Entrepreneurship, 5 (1). pp. 76-80. ISSN 2550-1429

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Abstract

Salvadora or the toothbrush tree (miswak) originates from Pakistan, India, South Africa and West Asian countries. The fibrous branch is packed in a pen-shaped holder, as an innovative form and marketed internationally. This prophetic and endangered, medicinal plant genus is promoted by the World Health Organization. The extracts are now extensively used in dentistry. The products are manufactured in pharmaceutical and cosmetics industries, as the toothpaste, tooth gel and mouth rinse. In this study, a literature search on Salvadora is conducted. Both miswak articles and products are available online. The journals on Salvadora were systematically reviewed. Here, a parallel update of this natural resource, plus its business and entrepreneurship, are presented. A clinical trial was performed to investigate the effect of mouth wash, extracted from S. persica on dental plaque formation. The antiplaque efficacy of the miswak mouth rinse, in comparison to that of chlorhexidine, was recently published. Meanwhile, the chemistry of S. oleoides was studied. A number of molecules were isolated from various parts of the plant, including the leaves, seeds, stems and roots. They consist of salvadorin; a dimeric dihydroisocoumarin, phytosterols e.g. beta-sitosterol and its glucosides, fatty acids, essential oils, salvadoricine; an indole and the sulfur-containing organic substance, known as salvadoside. Nevertheless, artifacts could be produced, following the alcoholic extraction of Salvadora species. Attempts on the synthesis of analogues of Salvadora alkaloid were also made. It is anticipated that more research could be carried out for the economic benefit of this plant.

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Item Type: Article
Creators:
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Abdul Wahab, Ibtisam
UNSPECIFIED
Mohsin, Hannis Fadzillah
UNSPECIFIED
Ibrahim, Ayla Farihah
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Marketing > Market segmentation. Target marketing
H Social Sciences > HF Commerce > Marketing > Management > Product management
H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting
Divisions: Universiti Teknologi MARA, Shah Alam > Faculty of Business and Management
Journal or Publication Title: Journal of International Business, Economics and Entrepreneurship
UiTM Journal Collections: UiTM Journal > Journal of International Business, Economics and Entrepreneurship (JIBE)
ISSN: 2550-1429
Volume: 5
Number: 1
Page Range: pp. 76-80
Official URL: https://jibe.uitm.edu.my/index.php/en/june-2020
Item ID: 34893
Uncontrolled Keywords: business, miswak, products, business, miswak, products, business, miswak, products, review, Salvadora
URI: https://ir.uitm.edu.my/id/eprint/34893

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34893

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