Exploring relationships between experience economy and satisfaction of visitors in rural tourism destination / Mazlina Mahdzar …[et al.]

Mahdzar, Mazlina and Saiful Raznan, Ainul Maisarah and Ahmad Jasmin, Norhafidzah and Abdul Aziz, Nur Afiqah (2020) Exploring relationships between experience economy and satisfaction of visitors in rural tourism destination / Mazlina Mahdzar …[et al.]. Journal of International Business, Economics and Entrepreneurship, 5 (1). pp. 69-75. ISSN 2550-1429

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Abstract

This study explores the visitors' experience on rural tourism destination in Tadom Hill Resorts, Selangor. The satisfactions were classified into Four Experience Economy which comprises of education experience, entertainment experience, esthetics experience, and escapism experience. The Four Experience Economy has become the foundation to the research frameworks. The study was conducted in Banting, Selangor, a destination that is known for its own charm on rural destinations. A total of 383 questionnaires were collected from the visitors that visits Tadom Hill Resorts and visitors that had experience from Tadom Hill Resorts visits. Correlation analysis are performed to test the relationship between the variables. Based on the results, there is a positive relationship between the four realms of experience economy and visitors' satisfaction. The findings of this study prove that it is crucial to assist the tourism operations of Tadom Hill Resorts to provide the best facilities for visitors' satisfaction from aspects of educational experiences, entertainment experiences, esthetics experience, and escapism experience.

Metadata

Item Type: Article
Creators:
Creators
Email
Mahdzar, Mazlina
nina@uitm. edu.my
Saiful Raznan, Ainul Maisarah
UNSPECIFIED
Ahmad Jasmin, Norhafidzah
UNSPECIFIED
Abdul Aziz, Nur Afiqah
UNSPECIFIED
Subjects: G Geography. Anthropology. Recreation > G Geography (General) > Travel and the state. Tourism
G Geography. Anthropology. Recreation > GV Recreation. Leisure > Recreational areas and facilities. Recreation centers
Divisions: Universiti Teknologi MARA, Shah Alam > Faculty of Business and Management
Journal or Publication Title: Journal of International Business, Economics and Entrepreneurship
UiTM Journal Collections: UiTM Journal > Journal of International Business, Economics and Entrepreneurship (JIBE)
ISSN: 2550-1429
Volume: 5
Number: 1
Page Range: pp. 69-75
Official URL: https://jibe.uitm.edu.my/index.php/en/june-2020
Item ID: 34892
Uncontrolled Keywords: Correlational Analysis, Experience Economy, Experiential Correlational Analysis, Experience Economy, Experiential Tourism, Rural Tourism, Satisfaction,
URI: https://ir.uitm.edu.my/id/eprint/34892

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34892

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