Determinants of customer intention towards personal financing Aslah Tawarruq: A case study at Bank Rakyat in Pasir Mas / Nur Farah Syifaa’ Che Mainudin

Che Mainudin, Nur Farah Syifaa’ (2014) Determinants of customer intention towards personal financing Aslah Tawarruq: A case study at Bank Rakyat in Pasir Mas / Nur Farah Syifaa’ Che Mainudin. [Student Project] (Unpublished)

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Abstract

The aim of this study is to examine the factors that influence customer intention towards personal financing Aslah Tawarruq at Bank Rakyat Pasir Mas. There are three factors that have been studied. The factors consist of corporate image, pricing, and attitude. In collecting the data, a researcher was used primary data. The questionnaire had been used in order to get feedback from customer. 100 questionnaires had been distributed and had gotten back 100 respondent’s feedback. The data collected was tested on its frequency analysis and further analyse by using reliability analysis, descriptive and regression analysis. Besides that, correlation was used to test the hypotheses in this study. The findings of this paper suggest that the corporate image, pricing, and attitude are significant factors in explaining customer intention towards personal financing Aslah Tawarruq. Based on the results obtained in this study, some suggested recommendations can help Bank Rakyat Pasir Mas to improve their image and also can attract more customers to apply personal financing Aslah Tawarruq.

Metadata

Item Type: Student Project
Creators:
Creators
Email
Che Mainudin, Nur Farah Syifaa’
2012493326
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Mohd Pauzi, Nooradzlina
UNSPECIFIED
Subjects: H Social Sciences > HG Finance > Banking > Bank loans. Bank credit. Commercial loans
H Social Sciences > HG Finance > Personal finance. Financial literacy
H Social Sciences > HJ Public Finance > Finance, Islamic
Divisions: Universiti Teknologi MARA, Kelantan > Kota Bharu Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (HONS) Marketing
Item ID: 33973
Uncontrolled Keywords: Corporate image, pricing, and attitude are significant
URI: https://ir.uitm.edu.my/id/eprint/33973

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