The utilization of Georaphical Information Systems (GIS) for managing the customer value in the geographical marketplace / Abdul Manaf Bohari...[et al.]

Bohari, Abdul Manaf and Rainis, Ruslan and Marimuthu, Malliga (2010) The utilization of Georaphical Information Systems (GIS) for managing the customer value in the geographical marketplace / Abdul Manaf Bohari...[et al.]. In: ICOPS 2010 : International Conference on Public Polices & Social Sciences : E-Proceedings, 26 to 27 May 2010, SP Inn Hotel, Sungai Petani Kedah, Malaysia.

Download

[thumbnail of 33913.pdf] Text
33913.pdf

Download (251kB)

Abstract

Geographical Information Systems is widely used and applied in the real world business operation because of it capabilities to manage customer, by visualizing customers value in the geographical platform. The increase of GIS usage for managing customers are become new approaches to business because this technology can cope with the real environment of marketplace. Because of managing the customer in the marketplace are become more challenge, especially in the economic meltdown situation, Geographical Information Systems are identified as a new resources for helps business to deal with customers challenges. This paper discussed the usage of Geographical Information Systems with specific concentrate on application, tools and benefits. Finally, future prospect of Geographical Information Systems will discussed with priority on the latest application and tools for managing customer in the real marketplace.

Metadata

Item Type: Conference or Workshop Item (Paper)
Creators:
Creators
Email
Bohari, Abdul Manaf
manafdr@uum.edu.my
Rainis, Ruslan
rruslan@usm.my
Marimuthu, Malliga
malliga@usm.my
Subjects: H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting
H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Divisions: Universiti Teknologi MARA, Kedah > Sg Petani Campus
Event Title: ICOPS 2010 : International Conference on Public Polices & Social Sciences : E-Proceedings
Event Dates: 26 to 27 May 2010
Page Range: pp. 1-12
Item ID: 33913
Uncontrolled Keywords: Geographical Information Systems; Customer Value
URI: https://ir.uitm.edu.my/id/eprint/33913

ID Number

33913

Indexing


View in Google Scholar

Edit Item
Edit Item