Fundamentals of Entrepreneurship ENT300 Euphoria Cafe Enterprise Cake And Bakery / Nurul Balqis Zakariah...[et al.]

Zakariah, Nurul Balqis and Sapri, Nurul Fasihah and Che Azmi, Nurul Hanis and Noorshahran, Nurul Natasha and Hamizan, Nor Adlina (2019) Fundamentals of Entrepreneurship ENT300 Euphoria Cafe Enterprise Cake And Bakery / Nurul Balqis Zakariah...[et al.]. [Entrepreneurship Project] (Unpublished)

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Abstract

Euphoria Café Enterprise is based on partnership which consists of five (5) members that hold important position in the company such as General Manager, Administration Manager, Marketing Manager, Operational Manager and Financial Manager. The business capital is amounted to RM 100,000 where the total contribution of each member is RM 20,000. We offer café products and services for customers, providing variety cakes and drinks that gives high satisfaction to consumer. Our customers were identified as students and staff who want to consume the product easily with affordable price of product.
Euphoria Café Enterprise marketing strategy is to emphasize the quality and price of our products and services. We offer the affordable price because majority of our customer are the students. Thus, we develop marketing strategy that give attraction to customers to come to our café specially for student. Lastly, we expect that our café will become established in the near future because our target is to make our café is more well-known within our market locations and more demands. This will give us more advantages for us to open new branches at other universities.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email
Zakariah, Nurul Balqis
2016592109
Sapri, Nurul Fasihah
2016159283
Che Azmi, Nurul Hanis
2016345475
Noorshahran, Nurul Natasha
2016928655
Hamizan, Nor Adlina
2016754051
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Osman, Mohd Najmie
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Business. Business enterprises. General works, treatises, and textbooks
Divisions: Universiti Teknologi MARA, Kedah > Sg Petani Campus > Faculty of Business and Management
Programme: Diploma in Banking
Item ID: 33831
Uncontrolled Keywords: Dataran Masmed; Universiti Teknologi MARA (UiTM); Cawangan Kedah; Merbok; Kedah
URI: https://ir.uitm.edu.my/id/eprint/33831

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