Influential factors of impulsive buying through electronic payment card among working individuals / Muhamad Azrul A Zahari

A Zahari, Muhamad Azrul (2013) Influential factors of impulsive buying through electronic payment card among working individuals / Muhamad Azrul A Zahari. Degree thesis, Universiti Teknologi MARA, Kelantan.

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Abstract

The purpose of this research is to determine the factors which could influence working individuals towards impulsive buying through electronic payment card. The sample comprised 100 of working individuals who works in the Alor Setar were collected by using simple random sampling. This study embraces three independent variables has been adapted which is convenience, sales promotion and mode of payment, meanwhile the dependent variable is impulsive buying through electronic payment card. In order to determine the relationship between those variables, this study has used reliability analysis, descriptive analysis, Pearson correlation analysis and regression analysis which comprised of analysis of variance (ANOVA), coefficients determinations, multiple regression analysis and hypothesis testing. The results of the findings state that impulsive buying through electronic payment card has a relationship between all variables factors which is convenience, sales promotion and mode of payment

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Item Type: Thesis (Degree)
Creators:
Creators
Email
A Zahari, Muhamad Azrul
2010978913
Contributors:
Contribution
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Email / ID Num.
Thesis advisor
Amran, Azzah
UNSPECIFIED
Subjects: H Social Sciences > HG Finance > Money > Money and prices. Inflation. Deflation. Purchasing power
H Social Sciences > HJ Public Finance > Income and expenditure. Budget
Divisions: Universiti Teknologi MARA, Kelantan > Kota Bharu Campus > Faculty of Business and Management
Item ID: 33678
Uncontrolled Keywords: Impulsive buying, electronic payment card, convenience, sales Promotion, mode of payment
URI: https://ir.uitm.edu.my/id/eprint/33678

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