A study on impulsive buying behaviour among consumers in Kota Bharu / Nor Laili Nawi

Nawi, Nor Laili (2011) A study on impulsive buying behaviour among consumers in Kota Bharu / Nor Laili Nawi. Degree thesis, Universiti Teknologi MARA Cawangan Kelantan.

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Abstract

This research is conducted to study the impulsive buying behavior in Kota Bharu, Kelantan. The objectives of this research are to know the relationships of individual’s
mood, discount price and window display with impulsive buying behavior. This study also aims to find the major factor that associate with impulsive buying behavior among consumers. In collecting data, primary data is used. Questionnaires had been distributed in Kota Bharu area in order to get feedback from consumers. The result shows that there is an association or significant relationship between individual mood, discount price and window display with impulsive buying behavior among consumers

Metadata

Item Type: Thesis (Degree)
Creators:
Creators
Email
Nawi, Nor Laili
2009877966
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Amran, Azzah
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HF Commerce > Consumer satisfaction
H Social Sciences > HF Commerce > Customer services. Customer relations
Divisions: Universiti Teknologi MARA, Kelantan > Kota Bharu Campus > Faculty of Business and Management
Item ID: 33526
Uncontrolled Keywords: Individual mood, discount price and window display
URI: https://ir.uitm.edu.my/id/eprint/33526

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  • Bilik Koleksi Akses Terhad Kampus Kota Bharu, Kelantan
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