Drivers of consumers willingness to pay for halal logistics: The case of muslim community in Seri Manjung / Muhamad Bukhari Basir

Basir, Muhamad Bukhari (2018) Drivers of consumers willingness to pay for halal logistics: The case of muslim community in Seri Manjung / Muhamad Bukhari Basir. [Student Project] (Submitted)

Download

[thumbnail of PPb_MUHAMAD BUKHARI BASIR BM J 18_5.pdf] Text
PPb_MUHAMAD BUKHARI BASIR BM J 18_5.pdf

Download (172kB)

Abstract

Muslim are supposed to use halal food and eschew from halal ones. Most sections of food supply chain which is farming, manufacturing food, restaurant policies and retail marketing. However, are managed by non-Muslim business and county. Halal logistics has to do with the procedure of managing the purchase, transferring, storing and controlling livestock, material component, partially completed or completed inventory of non-consumable and consumable product. They also deal with relevant certification and data services in supply chain and the business to ensure their compliance with the general rules of Shariah. This research is aim to study the factors that drivers the consumer's willingness to pay for halal logistics in Seri Manjung , Perak such as consumer's perception on halal logistics, their concern about halal, media coverage and service capability. This research is based on questionnaire survey and the data were collected from 250 respondents. The data was analysed by descriptive analysis, reliability and validity test and regression analysis by using SSPS version 23.0. The finding result show the perception of usefulness of halal logistic have positively affected with customer's willingness to pay for halal logistic among Muslim community in Seri Manjung, Perak.

Metadata

Item Type: Student Project
Creators:
Creators
Email
Basir, Muhamad Bukhari
2016647796
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
UNSPECIFIED
UNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification
H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Divisions: Universiti Teknologi MARA, Johor > Segamat Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Islamic Banking)
Item ID: 31721
Uncontrolled Keywords: Consumers preferences, Halal food, UiTM Cawangan Johor
URI: https://ir.uitm.edu.my/id/eprint/31721

Fulltext

Fulltext is available at:
  • Bilik Penyelidikan dan Harta Intelek | PTDI | Segamat
  • ID Number

    31721

    Indexing


    View in Google Scholar

    Edit Item
    Edit Item