Factors that influence internet banking adoption among UiTM Melaka City Campus undergraduates / Nabila Emira Abdul Hamid

Abdul Hamid, Nabila Emira (2015) Factors that influence internet banking adoption among UiTM Melaka City Campus undergraduates / Nabila Emira Abdul Hamid. [Student Project] (Unpublished)

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Abstract

This thesis reports the findings of a study issues concerning the adoption of internet banking among UiTM Melaka City Campus undergraduates. It is becoming critical for bank managers to understand their customers in order to deliver services effectively. This study investigates students’ adoption within the context of Malaysia Internet Banking services and research framework on the extension of Technology Acceptance Model (TAM). Theory was developed to identify factors that would influence the adoption of Internet banking. The framework includes Perceived usefulness, Perceived ease of use and Perceived credibility. Survey was conducted to gather the data. 150 respondents were selected as sample using convenience-sampling method. Data analysis was then based on 134 valid responses. Results show that Perceived usefulness and Perceived ease of use significantly influence student to adopt Internet banking while there is no significant relationship with Perceived credibility. The findings would be useful to theoretical development in Internet banking.

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Item Type: Student Project
Creators:
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Abdul Hamid, Nabila Emira
2012772513
Subjects: H Social Sciences > HG Finance > Banking
H Social Sciences > HG Finance > Banking > Computer networks. Electronic information resources . Including the Internet
L Education > LG Individual institutions > Asia > Malaysia > Universiti Teknologi MARA > Melaka
L Education > LG Individual institutions > Asia > Malaysia > Universiti Teknologi MARA
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons) Finance (BA242)
Item ID: 27346
Uncontrolled Keywords: Internet banking; Technology acceptance model; UiTM Melaka
URI: https://ir.uitm.edu.my/id/eprint/27346

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