A study on factors influencing house purchasing behavior amongst customers in Malacca / Mohd Ammar Aflus and Siti Nurul Hidayah Mohd Aripin

Aflus, Mohd Ammar and Mohd Aripin, Siti Nurul Hidayah (2014) A study on factors influencing house purchasing behavior amongst customers in Malacca / Mohd Ammar Aflus and Siti Nurul Hidayah Mohd Aripin. [Student Project] (Unpublished)

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Abstract

These researches focus on the relationship between house purchasing with personal factors, location, product design and price. The purpose of the research is to investigate on the factors influencing house purchasing behavior amongst customers in Malacca. In addition, by doing this research the researchers will know whether there are any significant relationships between variables. The questionnaire was developed and distributed to 100 respondents in Malacca. Frequency distribution, reliability test, correlation analysis and regression analysis has been chosen by using SPSS system to find out the result. The findings indicate that a location is the most factors that influence house purchasing behavior amongst customers than personal factors, product design and price.

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Item Type: Student Project
Creators:
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Aflus, Mohd Ammar
UNSPECIFIED
Mohd Aripin, Siti Nurul Hidayah
UNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor > Labor. Work. Working class > Housing
H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HF Commerce > Purchasing. Selling. Sales personnel. Sales executives
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Item ID: 25330
Uncontrolled Keywords: House purchasing; Personal factors; Location; Product design; Price
URI: https://ir.uitm.edu.my/id/eprint/25330

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