The internet usage behaviour among SME’s in Melaka / Hamirah Ab Rahim and Siti Nor Zilah Ramli

Ab Rahim, Hamirah and Ramli, Siti Nor Zilah (2013) The internet usage behaviour among SME’s in Melaka / Hamirah Ab Rahim and Siti Nor Zilah Ramli. [Student Project] (Unpublished)


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The purpose of this research is to identify the internet usage behaviour among the SME’s in Melaka. There are three factors that will determine the internet usage behaviour among the SME businesses that are the organization readiness, external pressure and perceived benefits which are the independent variables for this research. The research is being conducted towards the SME’s customers of Telekom Malaysia Berhad in Melaka, and more focuses on three areas that are in Bukit Beruang, Ayer Keroh and Melaka Raya. The information is gathered by distributed questionnaire to the SME’s businesses by using the simple random sampling, that there are 120 respondents from the three selected area. But only 80 respondents selected for the research that 27 respondents from area of Bukit Beruang, 27 respondents from area Ayer Keroh and another 26 respondents are from Melaka Raya. Their feedbacks on answering the questionnaire will be analyze and summarize by using The Statistical Package for Social Science (SPSS) version 19 and above. The results or the findings from this research revealed that only perceived benefits factors will effects the SME’s in Melaka used the internet in their business operations. Thus, several suggestions and recommendations are being made in order to encourage the SME’s in Melaka to use internet for the business operation purposes.


Item Type: Student Project
Ab Rahim, Hamirah
Ramli, Siti Nor Zilah
Subjects: H Social Sciences > HD Industries. Land use. Labor > Industry > Small and medium-sized business. History
H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HM Sociology > Social change > Information technology. Information society. Digital divide
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Item ID: 24969
Uncontrolled Keywords: Internet usage behaviour; SME businesses; Internet for the business operation purposes


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