Determinants of public trust towards Unit Trust Investment: A study using PLS-SEM / Zahariah Mohd Zain ... [et al.]

Mohd Zain, Zahariah and Ab. Halim, Roslilee and Abdul Rashid, Arlinah and Apat, Abdul Yazid and Hashim, Nurhazirah and Abdul Wahab, Abdul Azeez Oluwanisola (2018) Determinants of public trust towards Unit Trust Investment: A study using PLS-SEM / Zahariah Mohd Zain ... [et al.]. Advances in Business Research International Journal (ABRIJ), 4 (2). pp. 69-78. ISSN 2462-1838

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Abstract

There are many types of investment exist in our world. People can choose where to invest their money based on the risk that they are willing to take. There is investment with low risk, medium risk and high risk. Unit trust is classified as medium risk investment. This research will focus on the biggest company in Malaysia that offer unit trust investment to public which is Permodalan Nasional Berhad (PNB) and it wholly subsidiary company, Amanah Saham Nasional Berhad (ASNB). It will focus on finding the determinants to build a trust from public to inves t in unit trust. Company strong brand name, word of mouth and effective promotional strategies have been chosen as the independent variables. Primary data will be use in this research in the form of distributing questionnaires and the data will be analysed with the help of Statistical Package for Social Science (SPSS). The findings have shown that all three independent variables have an effect on the dependent variable namely public trust. Using the regression analysis, the most significant independent variable is company strong brand name.

Metadata

Item Type: Article
Creators:
Creators
Email
Mohd Zain, Zahariah
UNSPECIFIED
Ab. Halim, Roslilee
roslilee@salam.uitm.edu.my
Abdul Rashid, Arlinah
UNSPECIFIED
Apat, Abdul Yazid
UNSPECIFIED
Hashim, Nurhazirah
nurhazirah@salam.uitm.edu.my
Abdul Wahab, Abdul Azeez Oluwanisola
UNSPECIFIED
Subjects: H Social Sciences > HG Finance > Trust services. Trust companies
H Social Sciences > HG Finance > Trust services. Trust companies > Administration of estates
H Social Sciences > HG Finance > Investment, capital formation, speculation
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Business and Management
Journal or Publication Title: Advances in Business Research International Journal (ABRIJ)
UiTM Journal Collections: UiTM Journal > Advances in Business Research International Journal (ABRIJ)
ISSN: 2462-1838
Volume: 4
Number: 2
Page Range: pp. 69-78
Official URL: https://abrij.uitm.edu.my/
Item ID: 23198
Uncontrolled Keywords: Public Trust, Unit Trust Investment, Word of Mouth
URI: https://ir.uitm.edu.my/id/eprint/23198

ID Number

23198

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