The role of social media in promoting sport: Malaysian football / Muhammad Syaril Azlie…[et.al]

Azlie, Muhammad Syaril and Ibrahim, Nur Shakinah and M.Faridul Halim, Nur Azureen and Moamed Tahir, Nurul Hazie Sharmira and Sulaiman, Muhammad Zulkifli and Jaafar, Syamwill (2016) The role of social media in promoting sport: Malaysian football / Muhammad Syaril Azlie…[et.al]. [Student Project] (Unpublished)

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Abstract

This aim of this study seeks to understand how social media is being used amongst sports organizations. More specifically, this study analyses the perspective and the role of social media in Football Association Malaysia. A few research before has established the importance of social media in promoting sports and entertainment venues but hard to elaborate on how individual teams utilize social media strategy, and the current situation around social media in sports communication. To establish best practices of social media in sports communication specific to the Football Association Malaysia (FAM). This research is using qualitative method. This study interviewed social media specialists from FAM, sport journalist, Malaysian football player and academician. It have been proven that social media help in sharing information and making stronger relationship with fans. Besides they should cover all aspect and medium not only social media in order to bring back the reputation. These best result explain the most effective ways to utilize social media in sports communication specific to the FAM. These best solution and result can also be translated and used across other sports teams, brands an entertainment entities.

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Item Type: Student Project
Creators:
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Azlie, Muhammad Syaril
UNSPECIFIED
Ibrahim, Nur Shakinah
UNSPECIFIED
M.Faridul Halim, Nur Azureen
UNSPECIFIED
Moamed Tahir, Nurul Hazie Sharmira
UNSPECIFIED
Sulaiman, Muhammad Zulkifli
UNSPECIFIED
Jaafar, Syamwill
UNSPECIFIED
Subjects: H Social Sciences > HM Sociology > Groups and organizations > Social groups. Group dynamics > Social networks > Online social networks
H Social Sciences > HM Sociology > Groups and organizations > Communities > Social participation
Divisions: Universiti Teknologi MARA, Melaka > Alor Gajah Campus > Faculty of Communication and Media Studies
Item ID: 22923
Uncontrolled Keywords: Social media; Promoting sports; Entertainment
URI: https://ir.uitm.edu.my/id/eprint/22923

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