Measuring effective communication as a tool for achieving organizational objective in Pejabat Setiausaha Kerajaan Negeri Sembilan / Nuralifah Ilyana Hamdan

Hamdan, Nuralifah Ilyana (2018) Measuring effective communication as a tool for achieving organizational objective in Pejabat Setiausaha Kerajaan Negeri Sembilan / Nuralifah Ilyana Hamdan. [Student Project] (Unpublished)

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Abstract

Communication is the process of changing the information between individual by using a symbols, signs or behaviour. It is referring to the process of information being transmitted and understood between two or more people. In business and industry, communication helps to align employees to work with each other and achieve the objective of the organization. Without workplace communication, nothing can be done. So, the purpose of this research is measuring the effective communication as a tool for achieving organizational objective in Pejabat Setiausaha Kerajaan Negeri Sembilan. This research determines which factors of effective communication that influence organizational objective. 127 respondents were involved in this study. By using multiple regression analysis, all variables are proven to have positive relationship with organizational objective. The three positively significant variables are communication climate, supervisor communication and subordinate communication. Based on the analysed results, the research discusses the implications of the results and suggest a few recommendations for future research.

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Item Type: Student Project
Creators:
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Hamdan, Nuralifah Ilyana
UNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Organizational effectiveness. Performance measurement
H Social Sciences > HF Commerce > Personnel management. Employment management
H Social Sciences > HF Commerce > Personnel management. Employment management > Communication
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Item ID: 21705
Uncontrolled Keywords: Effective communication; Organizational objective; Organization
URI: https://ir.uitm.edu.my/id/eprint/21705

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