A study on the efficiency of digital photography in advertising media / Muhammad Ammar Asyhraf Zainal Abidin

Zainal Abidin, Muhammad Ammar Asyhraf (2015) A study on the efficiency of digital photography in advertising media / Muhammad Ammar Asyhraf Zainal Abidin. Degree thesis, Universiti Teknologi MARA.

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Abstract

A camera's shutter speed can control exposure, but it's also one of the most powerful creative
tools in photography. It can convey motion, freeze action, and isolate subjects and smooth water,
amongst other abilities. This tutorial describes how to achieve these various effects, in addition
to hopefully stimulating other creative ideas for using shutter speed in everyday shots. For a
background on how it factors into exposure, also see camera exposure, aperture, ISO and shutter
speed. For a given exposure, SLR cameras also typically have a much greater range of selectable
shutter speeds than compact cameras. For example, this range is roughly 13-14 stops (or
10,000X) with most SLR cameras, but often just 8-9 stops (or 500X) with compact cameras. See
the tutorial on compact for more on this topic. While some might see still photography as
restricting, many instead see this as liberating, because still capture enables nearly full control
over how motion is conveyed.

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Item Type: Thesis (Degree)
Creators:
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Zainal Abidin, Muhammad Ammar Asyhraf
UNSPECIFIED
Subjects: N Fine Arts > NC Drawing. Design. IIlustration > Commercial art. Advertising art > Malaysia
T Technology > TR Photography > Cameras > Digital cameras
T Technology > TR Photography > Digital photography
Divisions: Universiti Teknologi MARA, Melaka > Alor Gajah Campus > Faculty of Art and Design
Item ID: 14303
Uncontrolled Keywords: Digital photography, advertising media, SLR cameras
URI: https://ir.uitm.edu.my/id/eprint/14303

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