Items where Subject is "H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing"

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Number of items at this level: 52.

Article

Azmi, Azila and Sapi@Chikut, Monica Easter and Sayed Abdul Rahman, Sharifah Munirah (2015) Factors influencing cross-border shopping / Azila Azmi, Monica Easter Ak Sapi@Chikut and Sharifah Munirah Sayed Abdul Rahman. Esteem Academic Journal, 11 (2). pp. 27-34. ISSN 1675-7939

Dini Cinda, Kirana and Achmad, Syarief and Dona, Saphiranti (2018) Pengaruh tampilan visual foto produk furnitur melalui situs jejaring sosial Instagram terhadap persepsi konsumen / Dini Cinda Kirana, Achmad Syarief dan Dona Saphiranti. Idealogy, 3 (2). pp. 37-49. ISSN 2550-214X

Hashim, Ahmad Ezanee and Ismail, Faridah and Akida, Murni and Isnin, Zarina and Natasha, Khalil and Abdul Rahim, Mardhati (2011) Disabled facilities in shopping malls: Malaysian perspective / Ahmad Ezanee Hashim ... [et. al]. Business and Management Quarterly Review (BMQR), 2 (4). pp. 56-64. ISSN 2180-2777

Hassan, Hazlinda and Bojei, Jamil (2019) Halal values and attitude among Muslim worldwide: Does it affect the adaptation of marketing program strategy? / Hazlinda Hassan and Jamil Bojei. Voice of Academia : Academic Series of Universiti Teknologi MARA Kedah : Special Issue, 15 (1). pp. 73-89. ISSN 2682-7840

Khamarudin, Munirah and Mohd Fauzi, Waida Irani (2019) Examining factors influencing Malaysian consumer purchase intention in halal cosmetic products: A conceptual framework / Munirah Khamarudin and Waida Irani Mohd Fauzi. Voice of Academia : Academic Series of Universiti Teknologi MARA Kedah : Special Issue, 15 (2). pp. 69-73. ISSN 2682-7840

Mohamad Sheriff, Nooraini and Zulkifli, Aisya Syahira and Wan Othman, Wan Nur Shahira (2018) Salient features of customer engagement, visual presentation and copywriting for effective social media marketing: an exploratory perspective / Nooraini Mohamad Sheriff, Aisya Syahira Zulkifli and Wan Nur Shahira Wan Othman. Journal of Academia, 6 (2). pp. 28-37. ISSN 2289-6368

Mohd Kamal, Saiful Bahri and Zainol, Noorliza and Mahat, Fadhlina and Abdullah, Dahlan and Bahari, Khairil Anuar and Azmi, Nuruddin (2020) The role of social influence model in social media marketing / Saiful Bahri Mohd Kamal... [et al.]. ESTEEM Journal of Social Sciences and Humanities, 4. pp. 93-102. ISSN 2600-7274

Mohd Nordin, Noorain and Mohamed, Munirah and Jaidon, Ezatul Hasanah (2019) The study of the factor that influence attitude towards viral marketing among Generation Y / Noorain Mohd Nordin, Munirah Mohamed and Ezatul Hasanah Jaidon. Academic Journal of Business and Social Sciences (AJoBSS), 3. pp. 1-9. ISSN 2590-440X

Muhammad, Nur Shahrulliza and Hamdan, Fairus and Norman, Helmi and Yunus, Amie Azida (2019) Exploring strategic factors for promoting blood donation campaign / Nur Shahrulliza Muhammad … [et al.]. Advances in Business Research International Journal (ABRIJ), 5 (3). pp. 79-86. ISSN 2462-1838

Peng, Siyu and Su Miew Sing, Nicholas (2020) Impact of brand strength and customer reviews: the case of rural tourism inns in China / Siyu Peng, Nicholas Su Miew Sing. International Journal of Service Management and Sustainability (IJSMS), 5 (1). pp. 1-22. ISSN 2550-1569

Sahak, Siti Zaleha and Mohd Yusof, Abdul Wahab and Mudri, Erni Yusliza and Saidin, Sadinar (2018) The effect of retail mix on passengers’ motivation to shop at airport terminal outlets / Siti Zaleha Sahak … [et al.]. Journal of International Business, Economics and Entrepreneurship (JIBE), 3 (1). pp. 30-36. ISSN 2550-1429

Thesis

Ahmad Basir, Ahmad Najmi and Norhasman, Farisa Nadjeehah and Zaidi, Siti Ummirah (2020) Dimension of e-services quality influencing online purchase intention at CJ Wow Shop / Ahmad Najmi Ahmad Basir, Farisa Nadjeehah Norhasman and Siti Ummirah Zaidi. Masters thesis, Universiti Teknologi MARA Shah Alam.

Amin, Amirah and Mazlan, Danial Zarkasyi and Mohd Suhaimi, Fatin Farhana (2019) Product awareness and behavioural intention to use of customizable mobile data plan: case study of Yoodo – Celcom / Amirah Amin, Danial Zarkasyi Mazlan and Fatin Farhana Mohd Suhaimi. Masters thesis, Universiti Teknologi MARA Shah Alam.

Mat Nawi, Nurul Safinah (2017) A study of determinations of social media marketing towards acceptance of Takaful products / Nurul Safinah Mat Nawi. Degree thesis, Universiti Teknologi MARA Cawangan Kelantan.

Mohd Yusoff, Nur Ain (2012) Effect of selected marketing communication tools on student enrolment at private college : a study at KPTM Kota Bharu / Nur Ain Mohd Yusoff. Degree thesis, Universiti Teknologi MARA, Kelantan.

Shukri, Muhd Hazim (2011) A study on how the promotional tools used by Cosmopoint International College Of Technology Kota Bharu (CICT KB) give impact to increase student enrollment / Muhd Hazim Shukri. Degree thesis, Universiti Teknologi MARA Cawangan Kelantan.

Student Project

Sholikhin, Naqib Akmal (2018) The readiness of youngster to be global via online entrepreneurship / Naqib Akmal Sholikhin. [Student Project] (Unpublished)

Roslam, Rusydee Aqim (2018) Influence of celebrity endorsement on purchase intention toward smartphones among Gen Y / Rusydee Aqim Roslam. [Student Project] (Unpublished)

Nor Azlan, Nur Anis (2018) Factor affecting purchasing intention towards green products among Generation Y in Malacca City / Nur Anis Nor Azlan. [Student Project] (Unpublished)

Ishar, Siti Aishah (2018) The attitude towards online shopping among student of Universiti Teknologi MARA Kampus Bandaraya Melaka / Siti Aishah Ishar. [Student Project] (Unpublished)

Azizi, Nur Farah Afiqah (2018) Factors contributing to the adoption of social media as a business platform among UiTM students entrepreneur / Nur Farah Afiqah Azizi. [Student Project] (Unpublished)

Wan Iskandar, Wan Farah Nadia (2018) Factors that influence employee’s purchase intention towards celebrity endorsement in health and beauty industry / Wan Farah Nadia Wan Iskandar. [Student Project] (Submitted)

Ahmad, Aini Hayati (2005) The effectiveness of promotional strategy for government education program: a case of Multimedia College Kuala Lumpur / Aini Hayati Ahmad. [Student Project] (Unpublished)

Zulkifly, Ana Umilhusna (2006) Customer awareness towards promotional activity of Souq and Selera Putra implemented by Perbadanan Putrajaya / Ana Umilhusna Zulkifly. [Student Project] (Unpublished)

Nordin, Mohamad Nazmi (2019) Impact of social network marketing and customer engagement towards customers’ online purchase intention related to travel agency / Mohamad Nazmi Nordin. [Student Project] (Unpublished)

Zaludin, Fatin Asfea (2019) The factors that influences social media marketing on consumers’ brand loyalty / Fatin Asfea Zaludin. [Student Project] (Unpublished)

Muhammad Marzuki, Nur Shafiqa (2019) Factor influencing customer online purchase intention in cosmetic products / Nur Shafiqa Muhammad Marzuki. [Student Project] (Unpublished)

Ab Azib, Siti Syuhada (2019) Factors purchasing patterns of eco-friendly cosmetics and beauty care products / Siti Syuhada Ab Azib. [Student Project] (Unpublished)

Mohd Amin, Ainur Rahmah and Mohd Mokhtar, Nurul Natashaina (2014) Factors that have influence customer acceptance towards mobile marketing / Ainur Rahmah Mohd Amin and Nurul Natashaina Mohd Mokhtar. [Student Project] (Unpublished)

Salih, Siti Nur Ain (2019) Determinants affecting the purchase intention of foreign brands among selected millennials in Kuala Lumpur / Siti Nur Ain Salih. [Student Project] (Unpublished)

Abd. Malek, Nur Nadzirah (2019) Factors affecting Halal food purchasing by Non-Muslim / Nur Nadzirah Abd. Malek. [Student Project] (Unpublished)

Suhaimi, Syafirah (2019) Factors influencing undergraduates to purchase the viral marketing products / Syafirah Suhaimi. [Student Project] (Unpublished)

Mohd Salim, Syazwani (2019) Factors that influence brand loyalty towards brand of smartphone among Generation Y / Syazwani Mohd Salim. [Student Project] (Unpublished)

Miat, Mohd Aliff Farhan and Farhan, Mohd Aliff (2014) Purchase intention among young generation towards imitation products / Mohd Aliff Farhan Miat and Nurzafirah Mohd Zamri. [Student Project] (Unpublished)

Mohammad Sairi, Nursaida Alina (2018) The influence of online brand community characteristics in Facebook on brand loyalty / Nursaida Alina Mohammad Sairi. [Student Project] (Unpublished)

Che Mohd Rosli, Siti Nur Fatin Ayunie (2018) A study on factors that influence consumer intention to purchase counterfeit product in UiTM Bandaraya Melaka / Siti Nur Fatin Ayunie Che Mohd Rosli. [Student Project] (Unpublished)

Wahin, Amirul Asraf and Azimi, Amirrul Zunnurain (2015) A study on the factors that influence the sales competencies of employees in international sales division at GITN Sdn. Berhad / Amirul Asraf Wahin and Amirrul Zunnurain Azimi. [Student Project] (Unpublished)

Abd Jalil, Muhammad Aizat Afiq (2018) Factors influence attitude towards online shopping of MiCoST students / Muhammad Aizat Afiq Abd Jalil. [Student Project] (Unpublished)

Abdullah, Ainul Nadia and Abd Rahaman, Nur Illiana (2014) Pupils’ involvement in the social networking sites: a case study at Sekolah Menengah Kebangsaan Bukit Rambai, Melaka / Ainul Nadia Abdullah and Nur Illiana Abd Rahaman. [Student Project] (Unpublished)

Azman, Muhammad Muhaimin Shakir (2020) Effects of online shopping values on website satisfaction among millennials in Klang Valley / Muhammad Muhaimin Shakir Azman. [Student Project] (Unpublished)

Ghazali, Siti Rosziah (2006) Magazine components that influence purchase of Wanita magazine published by Utusan Melayu (Malaysia) Berhad / Siti Rosziah Ghazali. [Student Project] (Unpublished)

Ibrahim, Salbiah and Rahmat, Nurfadilah (2016) Perceived risk and perceived technology influence online purchase intention towards apparel / Salbiah Ibrahim and Nurfadilah Rahmat. [Student Project] (Unpublished)

Kahadin, Ros Dalia (2010) An empirical study of e-commerce applied by Bustead Information Technology Sdn. Bhd. / Ros Dalia Kahadin. [Student Project] (Unpublished)

Md Said, Rabiatul Ain (2015) Factors influencing local shoppers to shop at global online stores / Rabiatul Ain Md Said. [Student Project] (Unpublished)

Mohd, Nurul Fakhri (2009) Relationship marketing: the gap analysis of Kazzponik Sdn Bhd distribution channels / Nurul Fakhri Mohd. [Student Project] (Unpublished)

Mohd Nor, Nor Ashikin (2019) Factors affecting online buying behaviour among working women in PLUS Malaysia Berhad / Nor Ashikin Mohd Nor. [Student Project] (Unpublished)

Noor Azam, Muhammad Afiq (2020) To study the factors influencing millennial’s purchasing behavior towards smart phones / Muhammad Afiq Noor Azam. [Student Project] (Unpublished)

Said Abd Karim, Sharifah Nur Iylia (2015) Sensitivities on controversial product’s online advertising: Gen Y Muslim perspective / Sharifah Nur Iylia Said Abd Karim. [Student Project] (Unpublished)

Samat, Norafifi (2014) The relationship celebrity endorsement in cosmetic advertisement towards the brand loyalty in Klang Valley / Norafifi Samat. [Student Project] (Unpublished)

Wahib, Norhayati (2010) The effectiveness of promotional tools to create student’s awareness of Netherlands Maritime Institute of Technology (NMIT) / Norhayati Wahib. [Student Project] (Unpublished)

Wan Sahidin, Wan Roshilawati (2017) The effect of technology social media and knowledge shared between generations X’ers, generation Y towards the effective communication at University Teknologi Mara Campus Jengka Pahang / Wan Roshilawati Wan Sahidin. [Student Project] (Unpublished)

Yusof, Izzatul Syahirah (2017) Kajian penggunaan kaedah periklanan dan promosi dalam meningkatkan pasaran Jakel Trading / Izzatul Syahirah Yusof. [Student Project] (Unpublished)

This list was generated on Wed Sep 30 01:48:40 2020 +08.