Items where Subject is "Environmental aspects. Green marketing"

Article

Green marketing and its effect on consumers’ purchase behaviour: an empirical analysis / Norsiah Ahmad ... [et al.]. (2020) Journal of International Business, Economics and Entrepreneurship (JIBE), 5 (2). pp. 46-55. ISSN 2550-1429

Demographic study on smartphone preference among students in Nigerian universities / Adekunle Simon Ayo and Dimowo Oiza Lauren. (2021) Malaysian Journal of Computing (MJoC), 6 (1). pp. 650-666. ISSN 2600-8238

Social influence and eco-label factors towards purchase intention of home products: A PLS approach / Nor Hashima Hashim ... [et al.]. (2018) Journal of Emerging Economies and Islamic Research, 6 (3). pp. 1-9. ISSN 2289 - 2559

The Malaysian youth acceptance level on plastic bag campaign through the social media advertising / Noorita Mohammad ... [et al.]. (2021) Voice of Academia (VOA), 17 (2). pp. 225-238. ISSN 2682-7840

Conference or Workshop Item

Green marketing mix and intention to purchase green cosmetic product: Mediating effect of self-efficacy / Mawaddah Mohamad. (2022) In: Virtual Go Green: Conference and Publication (v-Gogreen 2021) “Rethinking Built Environment: Towards a Sustainable Future” 29th-30th September 2021, 29 - 30 September, Universiti Teknologi MARA, Cawangan Perak.

Green branding : the effect of green trust towards brand loyalty of the five-star hotel guest / Muhd Nabil Hanif Hassim and Mohd Raziff Jamaluddin. (2015) In: Proceedings of Postgraduate Conference on Global Green Issues (Go Green), 7-8 October 2015, Dewan Kuliah Al-Khawarizmi Universiti Teknologi MARA Cawangan Perak.

Thesis

Green marketing strategies: impacts towards customers' purchasing patterns in Kuching / Anderson Joenial Andrew. (2014) Degree thesis, thesis, Universiti Teknologi MARA, Sarawak.

The impact of consumption values towards the intention to visit green hotel in Malaysia: the moderating effect of environmental concern / Nur Shakinah Joibi. (2022) Masters thesis, thesis, Universiti Teknologi MARA (UiTM).

Factors that influence customers to purchase green food products: a case study in Kuching, Sarawak / Marie Jane Juman. (2013) Degree thesis, thesis, Universiti Teknologi MARA, Sarawak.

Student Project

Factors purchasing patterns of eco-friendly cosmetics and beauty care products / Siti Syuhada Ab Azib. (2019) [Student Project] (Unpublished)

A study on factors influence consumers purchase intention towards green marketing awareness among university students in Melaka / Sheilla Afiqah Ab Rahim. (2019) [Student Project] (Unpublished)

A study on an organization awareness towards green office movement among employees in selected private sector department at Petronas Gas Berhad / Fadhilah Syahirah Abdullah Hazawi. (2016) [Student Project] (Unpublished)

Effect of mall environment on consumer buying behavior in Melaka City / Nabila Ahmad. (2018) [Student Project] (Unpublished)

A study on : exploring the understanding on green marketing concept among the staff of BSN in Kota Kinabalu branches / James Alixsius. (2009) [Student Project] (Submitted)

Consumer perception on green products of Warung Seni towards purchase intention among young tourists / Annabelle Ambrews and Muhammad Nur Faiz Amran. (2014) [Student Project] (Unpublished)

Customer purchase intention in Genting Highland Premium Outlet (GHPO) / Mohd Sharul Shafik Asmuni. (2018) [Student Project] (Unpublished)

Factors affecting local tourist decisions towards National Park case study: Gunung Gading, Lundu, Sarawak / Hajeline Blon. (2005) [Student Project] (Submitted)

Influence of perception on green products towards green purchase intentions / Mohamad Saiful Azmi Hambali. (2019) [Student Project] (Unpublished)

Environment friendly products: Factors that influence the green purchase intentions among youth in Malaysia / Nazirah Hamim. (2018) [Student Project]

Factors affecting consumers’ purchase intention towards organic skincare products / Asiah Ibrahim. (2018) [Student Project] (Unpublished)

Factors influencing the consumers’ intention to use environmental friendly products / Nor Baeyah Jahaya and Nurhidayah ‘Aliaa Che Zulhaimee. (2014) [Student Project] (Unpublished)

A study on green purchase intention towards green consumer at Johor / Siti Nazirah Jumaat and Norhafizah Mohd Hatta. (2014) [Student Project] (Unpublished)

Attitudes towards environmentally friendly product : the influence of eco-literacy, eco-labeling and interpersonal influence / Baxter Raymond Kisil. (2011) [Student Project] (Unpublished)

Factors influencing green purchase intention among working consumers in Petaling Jaya, Selangor / Hanisah Mahmud Hishamuddin. (2019) [Student Project] (Unpublished)

Factors affecting the purchase of green products among the selected millennials in Melaka / Puteri Aliah Athirah Megat Nor Mazlan. (2019) [Student Project] (Unpublished)

Factors influencing Generation Y towards purchase intention on green products / Nur Amirah Merazman. (2015) [Student Project] (Unpublished)

Factors that affect the acceptance level of consumers in Malaysia towards environmental- friendly products / Norhayati Muhamad Mazlan. (2013) [Student Project] (Unpublished)

Consumer decision making in purchasing green product: a case study of the Body Shop in Kuching, Sarawak / Rozita Nawi. (2007) [Student Project] (Submitted)

Factor affecting purchasing intention towards green products among Generation Y in Malacca City / Nur Anis Nor Azlan. (2018) [Student Project] (Unpublished)

Employees' awareness and perception towards organization's environmental actions and environmental marketing activities / Victoria Pius. (2006) [Student Project] (Unpublished)

A study on implementation of green marketing concept in marketing CNI products: a study in CNI Enterprise (M) Sdn Bhd / Hasnahwati Razali. (2004) [Student Project] (Unpublished)

Factors that influence customers’ intention to purchase hybrid cars in Malaysia / Nur Erieana Sharil. (2019) [Student Project] (Unpublished)

Factors that drive consumers to green purchase intention among UiTM Malacca City Campus students / Sarjana Siliyu. (2018) [Student Project] (Unpublished)

Values that influencing green product purchase intention / Erna Smith Epoi. (2020) [Student Project] (Unpublished)

Factors influencing consumer’s green purchasing behaviour towards green products in Malaysia / Syed Muhammad Yusof Syed Ahmad Badiuzaman. (2018) [Student Project] (Unpublished)

Factors influencing green purchase intention among Malaysian consumers / Liyana Adibah Tahir. (2020) [Student Project] (Unpublished)

How far Kazzponic applied the concept of environmental marketing: a case study on Kazzponic Sdn Bhd / Wan Muhamad Khairuddin Wan Salim. (2009) [Student Project] (Unpublished)

Green purchase intention among Universiti Teknologi MARA Kampus Bandaraya Melaka student / Zamnuri Zaifudin. (2019) [Student Project] (Unpublished)

Entrepreneurship Project

Business Plan : C’Best Enterprise / Aimi Syazwani Ghazali ... [et al.]. (2008) [Entrepreneurship Project] (Unpublished)