Items where Author is "Zaidun, Nurul Aqmar"
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Number of items: 2.
Article
The moderating effect of brand trust on the relationship between customer brand engagement and brand loyalty: a conceptual review / Nurul Aqmar Zaidun, Mazzini Muda and Nor Hashima Hashim. (2020) Advances in Business Research International Journal, 6 (1). pp. 1-11. ISSN 2462-1838
Thesis
The moderating effect of brand trust on the relationship between customer brand engagement and brand loyalty for local car brands in Malaysia / Nurul Aqmar Zaidun.
(2021)
PhD thesis, thesis, Universiti Teknologi MARA.
