Items where Author is "Abdullah, Mohamad Fariz"

Article

Green marketing and its effect on consumers’ purchase behaviour: an empirical analysis / Norsiah Ahmad ... [et al.]. (2020) Journal of International Business, Economics and Entrepreneurship (JIBE), 5 (2). pp. 46-55. ISSN 2550-1429

Exploring relationship marketing tactics & customer loyalty: issues in the Malaysian mobile telecommunication sector / Lennora Putit and Mohamad Fariz Abdullah. (2019) Journal of International Business, Economics and Entrepreneurship (JIBE), 4 (1). pp. 21-26. ISSN 2550-1429

Thesis

The effect of relationship marketing tactics on customer loyalty within the Malaysian mobile telecommunication industry: the mediating role of relationship quality / Mohamad Fariz Abdullah. (2017) Masters thesis, thesis, Universiti Teknologi MARA.